Your most successful clients are likely local business owners (like HVAC, plumbing, landscaping, real estate teams, coffee shops) and ecommerce brands who care about being easily found and winning more local customers. To find more leads just like your best clients, start by defining what makes them ideal—industry, location, team size, and the specific challenges they face (visibility, slow follow-up). Leadsforge can help you quickly find decision makers at businesses that mirror your top customers. Here’s why: Targeting lookalike audiences allows you to leverage what’s already working in your client base, making your outreach more effective from day one. Use Leadsforge to build these lists based on your success stories.

To get a competitive edge, consider targeting the followers of your competitor’s company pages. These people are already interested in services like yours. You don’t need to manually find each person. Just share your competitor’s LinkedIn company page link in Leadsforge and it will identify the right contacts for you. Here’s why: This approach taps into a high-intent audience and shortens your path to conversations with engaged prospects who fit your customer profile.

Segment your outreach into smart categories, such as: 1) Local services (HVAC, plumbing, landscaping, roofing) in your target cities 2) Real estate teams and brokers focused on local lead gen 3) Small ecommerce and DTC brands (especially apparel) with proven revenue Within those, segment further by employee count, recent online activity, or specific pain points (like low visibility or poor follow-up). This makes your campaigns more relevant and increases engagement. Here’s why: Tailored segments lead to more effective messaging, helping you stand out among a sea of generic emails.

Use vertical slices to create focused campaigns for each of your core markets. For example, run one campaign just for local HVAC businesses in Austin, another for real estate teams in Denver, and one for DTC apparel brands nationwide. Here’s why: Speaking directly to the unique needs of each group increases your chances of getting replies and bookings.