Here's what INX International Ink Co. should do to generate more qualified meetings every month.
Lead generation
Start by focusing on your best customers — for INX, that means companies that have successfully adopted digital printing, flexible packaging, or have engaged with your Evolve advanced digital solutions.
Here is why: Companies similar to your top accounts are more likely to convert and value your expertise. To quickly build lists of these lookalikes, Leadsforge can help you filter by technology use, print segment, or sustainability focus. You simply define your ideal customer profile, and Leadsforge does the matching for you.
Target people following your direct competitors and similar solution providers on LinkedIn for high engagement potential.
Here is why: Followers of competing brands show a clear interest in topics relevant to your business. All you have to do: Share competitors’ LinkedIn company page links with Leadsforge (just the LinkedIn URL or company name and website), and Leadsforge will find valuable prospects for you automatically.
Clarify your ICP by targeting print/converting companies, CPG packaging managers, and digital print adopters, as well as OEM partners and sustainability leads.
Here is why: The more specific you get about your target (company size, region, department), the better your results. Use Leadsforge to refine by team (e.g., production, marketing, R&D), geography (focus North America first), and role. Once defined, you can send these criteria to Leadsforge for highly targeted lead lists.
Targeting
Segment your campaigns for digital-print adopters, packaging & brand teams, and commercial print converters by vertical and company size.
Here is why: Segmentation helps you send the right message to each audience, boosting engagement rates. For example: digital solutions to innovators, sustainability messaging to packaging/brand teams, and ROI/cost-efficiency angles to converters, all fine-tuned by company size or location with Salesforge.
Consider slicing your audience into sub-groups by:
1) Industry verticals (labels, flexible/stretch packaging, rigid packaging)
2) Company size (SMB converters, mid-size, and enterprise brands)
3) Regional opportunities (split North America, EMEA, APAC for focused rollouts)
Here is why: This approach makes it easy to measure campaign success and personalize outreach based on unique challenges in each segment.
Look for signals like trade show participation (PRINT, PACK EXPO), job postings for digital press operators, sustainability/eco-ink commitments, and new product launches.
Here is why: These real-time triggers indicate when prospects are most open to hearing from you, making your outreach more relevant and timely. Use Salesforge to schedule and automate these event-driven campaigns.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge orchestrates your email outreach, manages sequences, and delivers analytics all in one place, so you can easily test different messages or lead magnets and scale what works.
Here is why: For a company of your size aiming at both account-based and high-volume campaigns, Salesforge’s flexibility and analytic tools save your team time, give you actionable feedback, and improve conversion rates with adaptive sending strategies.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is the fastest way to build or update your target lists with buyers from printing, packaging, and related verticals, using just a few input criteria.
Here is why: Instead of spending hours researching or guessing who to contact, Leadsforge gets you accurate lists with company details and verifies deliverable emails for you. Provide your desired company profiles or competitor links, and receive ready-to-engage contacts.
Set up your mailboxes for both high-deliverability and easy scaling by using Primeforge together with Mailforge. Use Google or Microsoft-based mailboxes on Primeforge for your high-priority outreach, and set up additional mailboxes with Mailforge for greater scale. Warm up new boxes and stagger start dates for optimal inbox placement. Infraforge becomes necessary only if you reach a stage where you want isolated, dedicated infrastructure or higher sending volumes, so you can hold off for now.
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