Start by focusing on your best customers — for INX, that means companies that have successfully adopted digital printing, flexible packaging, or have engaged with your Evolve advanced digital solutions. Here is why: Companies similar to your top accounts are more likely to convert and value your expertise. To quickly build lists of these lookalikes, Leadsforge can help you filter by technology use, print segment, or sustainability focus. You simply define your ideal customer profile, and Leadsforge does the matching for you.

Target people following your direct competitors and similar solution providers on LinkedIn for high engagement potential. Here is why: Followers of competing brands show a clear interest in topics relevant to your business. All you have to do: Share competitors’ LinkedIn company page links with Leadsforge (just the LinkedIn URL or company name and website), and Leadsforge will find valuable prospects for you automatically.

Segment your campaigns for digital-print adopters, packaging & brand teams, and commercial print converters by vertical and company size. Here is why: Segmentation helps you send the right message to each audience, boosting engagement rates. For example: digital solutions to innovators, sustainability messaging to packaging/brand teams, and ROI/cost-efficiency angles to converters, all fine-tuned by company size or location with Salesforge.

Consider slicing your audience into sub-groups by: 1) Industry verticals (labels, flexible/stretch packaging, rigid packaging) 2) Company size (SMB converters, mid-size, and enterprise brands) 3) Regional opportunities (split North America, EMEA, APAC for focused rollouts) Here is why: This approach makes it easy to measure campaign success and personalize outreach based on unique challenges in each segment.