Here's what Outbound Catalyst should do to generate more qualified meetings every month.
Lead generation
Start by targeting companies that most closely resemble your best clients—typically early-stage or scale-up B2B SaaS companies led by Founders, Heads of Growth, or RevOps. Leadsforge makes it easy to find similar companies and contacts so you can double down on winning segments.
Here is why
Focusing on lookalikes of your best customers ensures higher relevance, stronger engagement, and typically faster validation of your outbound approach.
To discover new prospects, target the followers of competitor pages in your space. Leadsforge can help by finding the profiles for you—you just need to provide the competitor’s company name and website.
Here is why
Company followers are already engaged in your niche and may be actively seeking similar solutions. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Stick to your ideal customer profile: early-stage (<€1M ARR) and scale-up B2B SaaS (>€1M ARR), focusing on job titles like Founder, Head of Growth, Head of Revenue, and RevOps. Identify your target teams and their geography (EU/UK/US), and use Leadsforge to refine this targeting even further based on industry or technology fit.
Here is why
Fine-tuning targeting ensures better response rates and lets you personalize messaging for each segment within your ICP.
Targeting
Segment your outreach by company stage (early-stage vs. scale-up), role (Founders, Growth, Revenue, RevOps), and verticals like AI/ML, no-code, or martech. Use location tagging (EU, UK, US), and adjust timing or sender domains for each geo for maximum relevance.
Consider breaking out verticals like AI/ML, developer tools, and martech into individual campaigns with their own hooks and messaging. Use this structure to test what resonates best and quickly optimize list building in Leadsforge.
Prioritize companies with recent funding, new leadership hires, product launches, or competitor layoffs—these are high-probability signals that prospects may need GTM validation or outbound help. Set up search filters in Leadsforge and craft personalized hooks referencing these specific triggers.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge will automate your outbound sequencing, offer dynamic AI personalization, and coordinate multi-channel touches across email and LinkedIn. This is perfect for founder-led agencies that need personalized yet scalable outreach to validate messaging and maximize reply rates.
Here is why
Automating and personalizing campaigns means faster validation, improved productivity, and a competitive edge when landing new clients.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge gives you custom access to high-fit lists, company followers, and ICP profiles all in one place. Easily build lists around your best customers, competitor audiences, or trigger events, and seamlessly validate and export them to connect with your audience at scale.
Here is why
Smart lead targeting and fast list building allow you to move quickly and run more experiments, helping you learn and adapt faster than the competition.
Set up secondary domains and mailboxes for every campaign to ensure deliverability and protect your main brand. Start with Primeforge for AI credits, Google and Microsoft mailboxes for best-in-class deliverability, and Mailforge’s shared IPs for low-friction campaign launches. Upgrade to Infraforge with dedicated IP only when you need whitelabeling, higher volumes, or managing multiple client brands.
Here is why
This approach keeps your main domain reputation safe, allows you to start sending quickly, and gives you a simple path to scale as you grow.
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