Start by going after your top customers or the buyers you wish you had—think of mid-market SaaS companies with large paid media budgets who are already seeing strong ROI from your platform. Leadsforge makes it easy to find similar companies and marketing leaders so you can quickly identify and target the prospects most likely to convert. Here is why: Going after lookalikes of your best customers ramps results faster and means you’re talking to people already proven to value your solution.

Want to find leads who follow your competitors? Just provide the company name and website of any rival (for example, top B2B marketing SaaS vendors) to Leadsforge. It will automatically find people who follow those specific LinkedIn company pages for you—saving you time and ensuring you reach engaged, high-intent prospects. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Smart segmentation means splitting your outreach by role (Heads of Marketing, VPs, Managers, Agency Owners), by company type (SaaS, agency, enterprise), and by location (US, UK, CA). Use this to tailor your messages and offers, ensuring you’re giving value to each segment’s needs. Here’s why: Proper segmentation increases relevance for each contact, lifting response rates and making each touch feel custom.

Consider focusing on verticals like SaaS companies with strong digital ad spend, e-commerce brands looking for pipeline ROI, and agencies who handle multi-channel campaigns. Adjust your pitch for the strategic needs of each vertical—like scale, integration, or expertise in specific ad platforms.