Start by focusing on your best customers or those you’d consider your ideal client profiles—such as maintenance managers or operations heads in manufacturing, commercial property, healthcare, or energy. Leadsforge lets you easily find similar businesses by using your existing top accounts as a reference or by outlining your perfect-fit company. Here is why: Lookalike targeting helps you reach prospects who are most likely to see value in your product, since they resemble companies who’ve benefited most. Ask Leadsforge to source these for you, so your outreach is always highly relevant.

One smart strategy is to identify companies that already follow your competitors’ LinkedIn pages. If you know the LinkedIn company page of your competitor (or an industry leader), just share their LinkedIn company page link in Leadsforge and it will find their follower companies for you. Here is why: These companies are already interested in CMMS or smart asset management, making them warmer leads compared to prospects with no prior engagement.

Segment your outreach by industry, company size, location, and whether the company matches your ICP. For example, you might start a list for manufacturing companies in the 250–1,000 employee range within North America, or commercial property managers in Europe. Here is why: Segmentation helps you craft tailored messages, so each group receives exactly what’s most valuable to them—making your cold emails feel personal, not generic.

Break out your targeting into verticals like manufacturing, commercial properties, fleet management, medical equipment, and power generation. Consider further splitting by asset type—HVAC, fleet vehicles, solar arrays, etc.—to match Clear Raven’s value to the exact problem each prospect faces. Here is why: This structure lets you build highly relevant content and offers, such as a custom maintenance savings calculator for manufacturers or a checklist for property managers.