The best way to expand your prospect base is to first target companies that closely resemble your very best existing customers or your ideal customer profile. These could be agencies or B2B SaaS companies that you’ve had success with already, or those you’ve always wanted to win over. Here is why: These companies are more likely to have similar pain points and buying triggers, so your messaging is likely to resonate and drive higher positive reply rates. Use Leadsforge to quickly find similar companies by uploading your best customers or your ideal profile — Leadsforge will then identify and provide matching businesses for you to reach out to.

You can reach new business by connecting with followers of your competitors or industry leaders. All you need to do is enter the LinkedIn company page and website of your competitor into Leadsforge. It will locate and provide you with the followers list, allowing you to reach prospects likely already interested in solutions like yours. Here is why: Followers of your competitors’ pages are already engaged with services similar to yours — they’re warm prospects ready for outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Smart segmentation is the key to standing out. Group your prospects by: 1) Industry (e.g., Software, Lead Gen, Martech) 2) Company size (SMB, Mid-market, Enterprise) 3) Geography (US, Europe, APAC) 4) ICP fit (ownership structure, team size, tech stack) Here is why: You can tailor your messages and value offers to each segment, increasing relevance and results. For example, agencies care about white-label infra and scaling, while SaaS companies focus on demo volume and low CAC.

Break down your outreach further into vertical segments such as SaaS companies, agencies & resellers, and growth-stage startups. This lets you craft stronger, more specific messaging based on what matters most for each vertical, such as deliverability, multi-channel orchestration, or whitelabel features. Here is why: Tailoring your outreach by vertical shows a deeper understanding of your prospect’s business and increases the odds of positive replies.