Your ideal customer profile (ICP) should include B2B companies in the Netherlands and Benelux region with high customer acquisition costs, high-ticket offers, and at least 1,000 dormant leads (with phone numbers) in their CRM. Focus on founders, CEOs, Heads of Sales, Growth, Marketing, or CRM as decision-makers. You can refine these criteria by sector or company size before sending to Leadsforge for outreach list building. Here’s why This helps you align outreach efforts with the accounts that will get the most value from your Sprint offer while saving your team time and making outreach more relevant.

Trigger your outreach based on company activity, such as: 1) Recent funding or budget announcements 2) Hiring of senior roles (Head of Growth, Marketing, Sales) 3) Notable shifts in digital ad activity (e.g., campaigns paused, higher CPC) 4) Attendance at trade shows or similar events 5) CRM signals like long-dormant leads or channel bounce. Here’s why These triggers suggest companies are either planning expansion or fixing engagement gaps, making them prime candidates for your reactivation Sprint.

Start with Primeforge (Google or Microsoft mailboxes are recommended for best deliverability) combined with Mailforge for cost-effective sending using multiple mailboxes. Primeforge ensures high-trust inboxing for personal messages, while Mailforge is excellent for early, larger batch testing. Once your outreach grows and you need dedicated IPs and advanced brand infrastructure, consider Infraforge as your next step.