The best starting point for outbound is to focus on planners or agencies that already serve Nigerian events successfully, both locally and in diaspora hubs like the UK, US, and Canada. Here is why: Reaching out to those who already thrive within your niche increases the likelihood of engagement because they're likely to appreciate your product’s cultural fit and practical benefits. Leadsforge can help identify similar planners and agencies—just create a cast of your dream or current ‘best customers’, then use Leadsforge to find more businesses or planners who closely match that profile.

You can quickly grow your pipeline by finding people who follow other established event planning tools or competitors serving the Nigerian celebration market. Here is why: Followers of your competitors are likely already interested in solving the same problems your software addresses. All you need to do is share a LinkedIn competitor company page link in Leadsforge and it will identify followers to target for you.

Segment your audience by key factors: 1) Diaspora wedding planners in major hubs (London, Houston, Toronto, NYC, Atlanta) 2) Local boutique planners and bridal coordinators in Nigeria (Lagos, Abuja) 3) Venues & banquet managers 4) Catering businesses known for AsoEbi/item-7 logistics 5) Community & faith-based organizers running traditional events. Here is why: These segments allow you to personalize messaging and maximize relevance in every outreach, making your campaigns more effective from the beginning.

Targeting vertical slices like event planners vs. venues, or wedding agencies vs. community organizations, allows you to tailor your pitch and showcase how your product tackles their unique event planning challenges. Here is why: For example, planners may care more about cultural logistics and guest messaging, while venues may prioritize guest count or seating features. This approach lets you align messaging with what matters most to each group.