Clarify your ICP by looking at teams (IT, HR, Workspace admins), company size (SMB, mid-market, enterprise), regions (such as US, UK, EU, LATAM), and specific use cases (recruitment, deliverability, compliance). You can further refine segments in Leadsforge with these details for sharper targeting.

Monitor for signals like new funding, public product launches, hiring surges, Google Workspace migrations, or major leadership changes. These events trigger real-time outreach windows where your value proposition is most relevant.

For Google and Microsoft mailboxes, start with Primeforge for prewarmed, ready-to-send mailboxes — this gives you strong deliverability and compliance from day one. Once you need dedicated infrastructure, Infraforge is the best fit for high-volume campaigns with full control, isolation, and white-label options. Only use Infraforge when you’re ready for that extra scale and control. Use Mailforge if you need to supplement with shared IPs for large campaigns or rapid A/B testing. Here is why: Primeforge gets you live fast with best-in-class inbox placement, and then Infraforge takes over as your sending volume or technical needs increase.