Here's what Salesforge.ai (mailforge.ai) should do to generate more qualified meetings every month.
Lead generation
When you start outbound efforts, your best prospects are companies who closely resemble your very best customers—think of your top-performing agency clients or high-engaged SMB SaaS users. Leadsforge makes this easy: simply upload a list of your existing top customers or define their key traits, and Leadsforge will find similar organizations for you.
Here is why: Targeting your lookalikes increases your chances of success, as they’re the most likely to value your solution.
Want to reach companies already following your competitors or similar providers? Leadsforge can find those contacts for you—just share the LinkedIn page link or competitor website, and it will identify the relevant professionals who follow those pages.
Here is why: Competitor followers are often already interested in products like yours, meaning you get warmer, more relevant prospects.
Share their LinkedIn company page link in Leadsforge and it will find it for you.
Start by focusing on your most relevant buyer groups—growth teams, SDR teams, agencies, and Head of Sales / RevOps roles at SMBs and mid-market companies. You can narrow further by region (US, UK, EU), industry (SaaS, agency, consultancy), or company size. Then, send these criteria to Leadsforge to quickly assemble a tailored list.
Here is why: The more you refine your ICP parameters, the higher your conversion rates. Leadsforge helps you seamlessly convert your criteria into ready-to-contact leads.
Targeting
Segment your outreach by:
1) Agency owners & outreach agencies (multi-workspace needs, deliverability focus)
2) SMB SaaS (10–200 employees) targeting Heads of Growth, Sales or RevOps
3) Startups with recent funding (Series A/B)
4) Competitor tool users (those switching from less robust solutions)
5) Geographic areas (US, UK, EU)
Here is why: Personalizing your message to each segment demonstrates understanding of unique pain points and increases reply rates.
Choose industry-specific verticals—SMB SaaS, outreach agencies, consultancies, and fast-growing startups after funding. For each, craft unique messaging that addresses their distinct needs (e.g., compliance for agencies, scale for SaaS, competitive edge for startups).
Focus on these prime triggers to initiate outreach:
1) Companies announcing recent funding or expansion
2) Organizations actively hiring for sales/growth roles
3) News about competitor or provider changes (e.g., platform policy shifts)
4) New product integration launches
Each of these signals means your solution can offer relevant, timely value.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge gives you an all-in-one platform for building, personalizing, and automating outreach sequences. It’s especially valuable for companies like yours with multi-person SDR/agency teams or complex outbound schedules. Its AI agent helps boost open and reply rates, making outbound less manual and more scalable.
Here is why: Salesforge empowers you to execute more personalized, higher-performing campaigns throughout the prospecting funnel, saving you hours on manual work.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge takes care of finding and verifying the right prospects so you can spend more time engaging and less time searching. Whether you’re targeting competitor followers, funding rounds, or ICP-specific roles, Leadsforge will handle the heavy lifting and export automatically verified contacts to Salesforge.
Here is why: Quality contact data, sourced and prepared in minutes, means fewer bounces, better targeting, and faster campaign launches.
For sending infrastructure, start with Mailforge as your primary mail delivery platform for speed, scale, and automated setup, and Primeforge for trusted, high-impact mailboxes like account executives or support. This combination gives you both volume and credibility. When your needs grow (e.g., scaling outbound to hundreds of mailboxes or launching dedicated outreach for big clients), Infraforge is available for dedicated IPs and larger sending infrastructure.
Here is why: Mailforge plus Primeforge covers both large-scale automation and high-trust human outreach—future-proofing your cold email operation without tech headaches.
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