You should focus on decision-makers in hospital discharge, patient flow, and digital transformation within NHS Trusts, ICBs, and Social Care authorities. Break down by: 1) Team or department (Discharge, Digital, Social Care) 2) Job role/title (Director, Lead, Manager, Clinical Lead, Carer Support) 3) Geography (UK-wide, with a phased approach: start in Isle of Wight/South East, then expand) You can further refine targeting by size of organization, specific region, or by recent public partnerships. When you’ve identified these groups, send them to Leadsforge for targeted list building. Here is why: Tight ICP targeting ensures your campaigns reach the right decision-makers, limiting wasted effort and increasing reply rates.

The best times to reach out include: announcements of Myra’s NHS partnerships/awards, procurement/budget cycles, peaks in hospital pressure (e.g., pre/post-winter), and digital health industry events or webinars. Use recent news coverage, pilot success, and event participation as hooks within your cadence. Here is why: Tapping into these triggers raises relevance, demonstrates credibility, and connects your offer to their active priorities.

For optimal deliverability and sender reputation, use Primeforge for mailboxes that route through Google/Microsoft (keeping your messages familiar and trusted for NHS recipients), and Mailforge for sending at scale from secure, prewarmed mailboxes. This combination lets you start safely, test sequence performance, and grow without technical headaches. As you expand, consider moving to Infraforge for dedicated, whitelabel infrastructure if you start sending >100k/month or want full control/logs. Here is why: Starting with Mailforge and Primeforge keeps costs down, simplifies setup, and avoids early deliverability pitfalls, while leaving a clear upgrade path when your volume or sophistication grows.