Here's what Salesforge.ai (Mailforge product) should do to generate more qualified meetings every month.
Lead generation
Start by focusing on your current best customers—such as the teams at successful agency/SMB growth shops and mid-market SaaS who value quick setup, reliable deliverability, and AI sales automation.
Here is why: Targeting companies that already see success with Mailforge ensures you’re finding leads similar to your top revenue-driving clients. Leadsforge can help you identify others who match these ideal traits. Just export your hero customers’ details and let Leadsforge find you more of the same.
To build a strong pipeline, go after the audiences who follow your main competitors, especially those in the deliverability and cold email tech space. Simply provide the LinkedIn company page or website of a competitor, and Leadsforge will uncover their engaged followers for you.
Here is why: These followers have already shown interest in solutions like yours, making them more receptive to your outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Your ideal targets are Heads of Sales, Head of Growth, RevOps, Agency Owners or Founders at B2B SaaS, growth agencies, and e-commerce firms with 10–500 employees based mainly in the US, UK, or Europe. Refine targeting by filtering for companies with recent funding or platform shifts.
Here is why: This approach ensures you focus on the buyers most motivated by deliverability, scale, and inbox placement—key value points in your product.
Targeting
Segment your audience based on:
1) Company size (5–50 employees for agencies/growth shops, 50–500 for SaaS/mid-market)
2) Industry vertical (sales tech, e-commerce, B2B SaaS)
3) Geographic region (US first, then UK/EU)
4) Persona (Head of Sales, Growth, RevOps, CEO/Founder)
Here is why: Segmentation lets you tailor campaigns to the needs of each group, improving reply rates and conversions.
Look for opportunities within:
1) Growth agencies and SMBs who need fast starts and mailbox scaling
2) Mid-market SaaS firms needing deliverability and mailbox hygiene
3) Enterprise or revenue teams experiencing deliverability pain or tool migration
Here is why: Each sub-market has a unique urgency for your solution—call it out when you message them.
Use these triggers for outreach:
1) Companies posting about recent funding or hiring
2) Teams expressing dissatisfaction with their current sending tool
3) Announcements about ESP provider changes or limits
4) Evidence of seeking deliverability help (LinkedIn posts, forum complaints)
Here is why: Trigger-based campaigns are timely and relevant, boosting response rates.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge will automate and personalize your entire outbound sequence—from contact to close. It’s perfect for tech-driven teams ready to maximize conversions and quickly adapt campaigns based on real-time results.
Here is why: It combines AI-led execution with human flexibility, so you scale faster without additional manual effort.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge makes building and refining your target lists easy, so you never waste time on bad contacts. Feed your Salesforge campaigns with high-quality, verified leads (including company lookalikes and competitor-engaged prospects) and see higher reply and meeting rates.
Here is why: This keeps bounce rates low and deliverability high, all while fueling your pipeline with prospects most likely to convert.
For mailbox setup and sending, use Primeforge for high-trust Google or Microsoft mailboxes, plus Mailforge for your main sending infrastructure. This combination delivers the best of both worlds: reliable deliverability and rapid mailbox scaling.
Here is why: Google/MS365 mailboxes carry strong sender reputations, while Mailforge ensures you can scale fast and safely without heavy setup.
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