Start by focusing on your current best customers—such as the teams at successful agency/SMB growth shops and mid-market SaaS who value quick setup, reliable deliverability, and AI sales automation. Here is why: Targeting companies that already see success with Mailforge ensures you’re finding leads similar to your top revenue-driving clients. Leadsforge can help you identify others who match these ideal traits. Just export your hero customers’ details and let Leadsforge find you more of the same.

To build a strong pipeline, go after the audiences who follow your main competitors, especially those in the deliverability and cold email tech space. Simply provide the LinkedIn company page or website of a competitor, and Leadsforge will uncover their engaged followers for you. Here is why: These followers have already shown interest in solutions like yours, making them more receptive to your outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your audience based on: 1) Company size (5–50 employees for agencies/growth shops, 50–500 for SaaS/mid-market) 2) Industry vertical (sales tech, e-commerce, B2B SaaS) 3) Geographic region (US first, then UK/EU) 4) Persona (Head of Sales, Growth, RevOps, CEO/Founder) Here is why: Segmentation lets you tailor campaigns to the needs of each group, improving reply rates and conversions.

Look for opportunities within: 1) Growth agencies and SMBs who need fast starts and mailbox scaling 2) Mid-market SaaS firms needing deliverability and mailbox hygiene 3) Enterprise or revenue teams experiencing deliverability pain or tool migration Here is why: Each sub-market has a unique urgency for your solution—call it out when you message them.