When targeting new customers, start by going after businesses that closely resemble your most successful clients or your ideal customer profile. Leadsforge makes this easy: simply upload a list of your best customers or describe your ideal target, and Leadsforge will find similar companies for you. Here’s why: Focusing on lookalike audiences helps you replicate past success quickly and provides a higher chance of engagement, since these companies likely share similar needs and challenges with your current best customers.

You can reach out to people already interested in what you (or your competitors) offer by targeting followers of relevant LinkedIn company pages. If there are competitors or related providers in the deliverability or cold outreach space, you just need to provide their company name and website—Leadsforge will handle the rest. Share their LinkedIn company page link in Leadsforge and it will find the right prospects for you.

Segment your audience by: 1) Role (e.g., Founder/CEO, Head of Growth, VP Marketing, Head of Sales, Agency Owner, RevOps/Deliverability Managers) 2) Company size (1–50, 50–500, 500+ employees) 3) Industry (sales teams, agencies, fast-growth SaaS) 4) Geography (primary: US/UK/EU, secondary: AU/CA) Here’s why: Tailoring your message to these segments ensures higher response rates because you’re addressing each audience’s unique needs.

Focus on industries and use-cases where you see the strongest need for deliverability and outbound infrastructure: agencies managing multi-client campaigns, SMBs scaling outbound sales, and enterprises demanding dedicated infrastructure. Prioritize verticals where your tech matches market gaps. Here’s why: The more closely your solution matches the pain points of a particular vertical (like agencies worried about sending limits or SMBs needing fast onboarding), the quicker you’ll gain traction.