Your ICP consists of MAT CEOs, Headteachers, ICT/Network Managers, and Business or Estates leads—primarily across UK schools and academies. Start by identifying teams or roles with the most decision power in your target school type (single school, MAT, international). Refine by geography (North West, London, Midlands for highest efficiency) and focus on those responsible for technology or procurement. Leadsforge can help you fine-tune this criteria and source contacts that fit perfectly. Here’s why: By clearly defining roles, teams, and locations, you avoid wasting effort on non-decision-makers—resulting in better reply rates and more valuable conversations.

The best times to reach out include: 1) News of new school construction/planning 2) Announcements of DfE funding or grants 3) MAT mergers/consolidations 4) Job postings for ICT leaders 5) Major technology rollout announcements (Microsoft/Apple) Here’s why: Timing your outreach with these events ensures you catch decision-makers when they’re most open to evaluating partners like Dataspire.

Start by using Mailforge for your mailbox setup as it’s perfect for running pilot campaigns safely, with prewarmed mailboxes and solid deliverability. Pair with Primeforge if you want to supercharge personalization for important campaigns (like MATs or new builds) or webinar invitations. Prefer Google Workspace or Microsoft mailboxes for the best reliability. Here’s why: This ensures your emails land in inboxes and makes scaling simple, with full compliance with UK data standards.