To quickly build a qualified outreach list, start by focusing on companies or organizations that closely resemble your best clients or your ideal target audience. Typically, these will be local authorities, strategic land developers, commercial landlords, and infrastructure project managers across England, Scotland, and Wales. Here is why: These segments have already demonstrated a need for your RICS-accredited advisory services, increasing the chance of success. By inputting details of your top clients or your dream clients into Leadsforge, you can rapidly generate a list of similar prospects to prioritize in your first campaigns.

You can increase outreach effectiveness by targeting individuals who follow competitor and adjacent service provider company pages on LinkedIn. Simply provide the name and website of your competitors, and Leadsforge will automatically find and provide a list of their followers for you. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach by industry (public sector, real estate, energy/utilities, rural landowners), company size (mid-to-large organizations), and geography (England, Scotland, Wales). Prioritize organizations aligning well with your ICP, such as those with active infrastructure or development initiatives. Here is why: This helps you tailor your outreach, making messages more relevant and improving response rates while focusing resources where they’re most likely to win meetings.

Break down your audience into specific verticals—public sector estates, strategic land and property developers, commercial landlords/investors, utilities/infrastructure, and rural/farm operators. For each, adjust your messaging to highlight the sector-specific value Bruton Knowles brings (recent projects, podcast content, regional expertise, etc).