For Onlined, your Ideal Customer Profile (ICP) is likely to be CTOs, Heads of Product, Digital Transformation leads, IT Directors, Operations Directors, and Marketing Heads in mid-market organisations (50–1,000 employees), especially in regulated industries like healthcare, aviation, manufacturing, and fast-growing SaaS/e-commerce businesses. Identify which teams (product, technology, operations, or marketing) lead digital initiatives and segment by geography if you want to focus locally, for example, the UK market. You can define and refine your ICP parameters inside Leadsforge before building your final outreach lists. Here’s why: Getting more granular in your targeting lets you personalize more effectively and helps avoid wasted outreach to people who are unlikely to buy.

Monitor for signs that your target companies might need your services, such as public funding or procurement wins, new job listings for senior tech/product roles, fresh regulatory or compliance changes, platform complaints or outages, and announcements about competitor product launches. Reference these triggers in your emails to show timing and relevance.

Set up your cold email infrastructure using a proven combo: Primeforge for AI-powered personalization at scale, Google or Microsoft mailboxes for best-in-class deliverability, and Mailforge to manage your initial outreach and warm-up stage cost-effectively. As you see consistent results and need more control (for example, higher-volume sending or stricter reputation management), consider moving to Infraforge and its dedicated IP infrastructure. Here’s why: This approach is low-risk, scalable, and delivers strong results even at lower volumes, so you can build your outbound program methodically.