Refine your outreach by building lists around your Ideal Customer Profile (ICP). For NULogic, this means Heads/VPs of Digital Commerce, CTOs, CIOs, VP Engineering, Head of Cloud Infrastructure, Head of Data/AI, and Directors of Platform/Architecture—at mid-market and enterprise retail, CPG, or marketplace brands, both in the US and LATAM. You can segment further by department (digital, IT, data/AI), geography, or specific team roles and pass this to Leadsforge for targeted list building. Here’s why: Getting specific on ICP makes your messaging relevant to the right decision makers and increases conversion rates from cold outreach.

Trigger micro-campaigns based on: 1) Recent funding, M&A, or new C-level/executive hires 2) Job openings for replatforming, commerce, or cloud roles 3) Attendance at major retail/tech events (e.g., NRF) 4) Public mentions of legacy platforms (ATG, Magento) or migrations to SFCC, Shopify, commercetools Leadsforge can help flag these event-based signals so you’re first to contact when the timing is right. Here’s why: Triggers catch buyers in a decision phase—making your offering timely and increasing chances of response.

Primeforge is your best first step for mailbox setup, especially if you want to use trusted Google or Microsoft business accounts—this boosts deliverability and reply management. Pairing Primeforge with Mailforge gives your outbound team a reliable, safe start using both shared and corporate inboxes. Here’s why: This two-pronged setup protects your main domain reputation, speeds up outreach, and makes it easy to track replies and engagement across all outbound campaigns.