Custom Strategy

Novo's personal outbound strategy

We’ll share the exact tools that work best for Novo in the Enterprise AI / Transformation Intelligence to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Novo should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
Start by focusing your initial outreach on your best existing customers or, if you’re just launching, your ideal client profile — the kind of companies you most want to work with. Leadsforge can help you identify lookalike companies and decision makers so you target the right fit from day one. Here’s why: Targeting lookalikes speeds up learning, gets you more relevant conversations, and lets you refine messaging using real feedback. Use Leadsforge’s lookalike feature to discover organizations similar to your best or imagined top customers and jumpstart your outbound program.
Competitor Followers
Identify competitors or leading peers in your space and collect the followers of their company pages. This gives you actionable, high-intent targets interested in similar solutions. You only need to provide the company name and website to Leadsforge. Here’s why: People who follow similar company pages are usually interested in your value proposition. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Ideal Customer Profile
Define your target by industry (Finance, Professional Services, Manufacturing, Retail & Logistics, Healthcare), company size (500+ employees), and the right buyer (roles like CIO, CTO, Head of Transformation, Head of AI/Data, Strategy/Innovation leads). You can further refine by region, company growth stage, or specific technologies in use. Here’s why: The clearer your Ideal Customer Profile, the higher the reply and meeting rates. Once your ICP is set, send that info to Leadsforge for a tailored, accurate outreach list.
Targeting
Segmentation
Segment your outreach based on: 1) Buyer roles: Strategic leaders (CIO/CTO/Head of Transformation), tactical managers (Ops/Process Improvement), technical heads (AI/Data). 2) Company size: Mid-market (500–1,999 employees) vs. enterprise (2,000+ employees). 3) Industry: Customize messaging with industry-specific examples and pain points. 4) Tech stack signals: Companies using complex systems (ERP/CRM/MSFT 365) are a natural fit. Here’s why: Tailoring your sequence for each group increases relevance and boosts your book-demo rate.
Vertical Slices
Focus your outreach by vertical using these slices: 1) Finance: Pitch on compliance and ROI. 2) Manufacturing: Emphasize operational efficiency and process discovery. 3) Retail & Logistics: Highlight automation for supply chain. 4) Healthcare: Stress compliance and operations uplift. Here’s why: Industry-specific hooks make your messaging immediately resonate and establish your credibility as a specialist, not a generalist.
Signals
Use these triggers to time your outreach: 1) Recent funding rounds (Series A–C means new budgets for transformation initiatives). 2) Job postings for transformation or AI leadership roles. 3) Announcements of business transformation, M&A, or digital strategy launches. 4) Public mentions of AI or automation in press/news/blogs. Here’s why: Triggers show the company is likely to be thinking about change, increasing the odds of a positive response to your message.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge combines AI-powered personalization with automated multi-touch sequencing — this means you can reach the right people at scale, but each email still sounds like a genuine 1:1 message, not a generic blast. Here’s why: Especially for enterprise buyers, personalized messaging + smart touchpoints drive higher demo and workshop bookings, helping you quickly move opportunities through your pipeline.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge gives you quick access to accurate, segmented contacts that fit your ICP. It pulls real decision makers, lets you enrich profile data, and enables targeted outreach with no manual list-building required. Here’s why: Good lists mean less time chasing non-buyers and more time focusing on real opportunities. With Leadsforge, you can instantly act on lookalikes, company followers, and granular ICP segments — perfect for high-impact B2B SaaS teams like yours.
Possible combinations
For mailbox setup, Primeforge is a must — it provides high deliverability by sending from authentic Google or Microsoft (Outlook) accounts, making your outreach look and behave like real business communications. Pair this with Mailforge for reliable, scalable sending on shared infrastructure as you grow. Here’s why: This combination balances maximum inbox placement (using Gmail/Outlook for best sending reputation) with scale and flexibility (via Mailforge shared IPs). You don’t need to worry about the technical side; just follow the setup prompts in Primeforge and you’re ready to launch.
Available Domains
novosolutionsapp.com novosolutionshq.com meet-novosolutions.com novoinsights.com
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
10,000 Active contacts & Emails
Growth plan
0
200,000
Emails
Cost
800,000
$96 / month
1,000 Personalization credits
Growth plan
0
200,000
Cost
$130 / month
1,000 Validation credits
Growth plan
0
319,456
Cost
$228 / month
300 Social actions
Growth plan
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
2,000 Active contacts & Emails
Tier 12
0
200,000
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Selected products
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

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Achieved
an
85.26%
Positive
Reply
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and
a
$2.86
CAC
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Mailforge
&
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How
Reached
Over
214K
Prospects
With
a
16%+
Positive
Reply
Rate
Case Study
“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.
Vytas Mikulenas
Founder, Lean Sales Systems
“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!
Sam Momani
CEO, LinkedDNA
"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."
Roman Hipp
Co-founder, bettercontact.rocks
"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."
Carlos Palop
CEO, UniteSync
"I only uploaded 40 contacts and I've had 3 positive replies."
Stuart Brent
Founder, Vacord Screen Printing
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Outreach
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