Here's what Nordic Data Resources should do to generate more qualified meetings every month.
Lead generation
Start by targeting your best existing customers—think enterprises and agencies already buying programmatic or audience data. Next, focus on your ideal buyers: programmatic leads and data decision-makers at media agencies, brand-side leaders in FMCG, Retail, Automotive, and e-commerce, as well as AdTech platforms.
Here is why
Identifying and connecting with similar prospects increases your chance to win new business quickly by leveraging proven buying patterns. Use Leadsforge to build a list of these lookalike profiles efficiently.
Find companies similar to your biggest competitors or industry leaders, then gather information on their followers. Simply provide a competitor’s company name and website, and Leadsforge will locate the profiles you need.
Here is why
By reaching out to individuals following competitors, you can connect with decision-makers who already have a demonstrated interest in AdTech and data solutions. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Refine your Ideal Customer Profile by identifying target teams—Programmatic and Analytics at media agencies, Heads of Media and Growth at top brands, and partnership leads at AdTech platforms. Focus on US and EMEA, especially where you have Nordic heritage as a credibility angle.
Here is why
Precise targeting helps maximize your conversion rates and ensures outreach goes to those most likely to benefit from your activation-ready, privacy-first audience data. You can further segment by region, industry vertical, or company size, and send these lists directly to Leadsforge for validation and export.
Targeting
Segment your audience into:
1) Agencies and trading desks in major markets (e.g., US, UK, Germany, France)
2) Brand media leads in target verticals like FMCG, Retail, Automotive, and Luxury
3) AdTech platform contacts responsible for integrations or partnership.
Here is why
Each segment faces unique challenges and responds better to tailored messaging—this approach lets you run focused sequences and maximize engagement.
Approach different verticals with relevant angles. For agencies, highlight workflow speed and integration; for brands, emphasize privacy and measurable ROI; for AdTech partners, focus on technical activation and rapid deployment to DSPs.
Here is why
Fine-tuning your message by vertical shows deep understanding of your prospects’ environment and sets your outreach apart from generic pitches.
Capitalize on new campaign periods, public partnership announcements, privacy-regulation updates, and relevant hires (like new Heads of Programmatic or Data). Trade shows and conferences also present timely reasons to reach out.
Here is why
Reaching prospects at the right moment—when budgets shift, teams are in place, or campaigns launch—vastly increases chances for real conversations and pilot trials.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge lets you send multi-touch, highly-personalized campaigns across many mailboxes while keeping your team organized. It’s perfect for companies handling multi-market outreach and large numbers of prospects.
Here is why
Coordinated sequences and team-wide reporting enable you to test, scale, and improve outreach faster while reducing manual effort and risk of errors.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is your shortcut to prospect data—pull lists by industry, title, or segment; build lookalikes and validate contacts in one workflow.
Here is why
It’s a cost- and time-efficient way to focus only on verified, ideal contacts, fueling outreach with high accuracy and reducing wasted effort.
Set up your outbound with a mix of Primeforge (for strong Google/Microsoft mailbox compatibility and reply rates) and Mailforge (ready-to-use mailboxes, great for initial scale and lower expense).
Here is why
Primeforge provides deliverability advantages with Google/Outlook integration, while Mailforge allows for fast mailbox deployment and volume testing. Both together give you flexibility and strong inbox placement from day one.
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