Focus your campaigns on security decision-makers such as CISOs, VPs of IT, Heads of Security Operations, and Procurement Leads, paying close attention to high-priority sectors like Finance, Healthcare, Legal, SaaS, and companies with significant remote infrastructure. Here’s why: The cybersecurity space is relationship-driven—tailoring your messaging to these roles and verticals will make your outreach more relevant and credible. Use your current ICP structure but consider refining by location (US, UK & EU, APAC) or department size to narrow lists before sending them to Leadsforge for enrichment and validation.

Capitalize on real-time signals such as news of security incidents, funding rounds, executive hires (e.g., new CISO), company expansions, or regulatory changes impacting data privacy. Refer to recent NordCamp events or research findings in your personalization to increase engagement. Here’s why: Timely, relevant outreach referencing public updates or regulatory shifts proves you’re attentive and positions Nord Security as a trusted advisor—boosting your chances of landing meetings with senior decision-makers.

For Nord Security, combining Infraforge and Primeforge is highly recommended. Infraforge grants you dedicated IPs (crucial for large-scale enterprise campaigns and ABM) to ensure optimal deliverability and protect your core brand domain’s reputation. Primeforge supports Google and Outlook-managed mailboxes, so replies, booking requests, and direct conversations happen through authentic accounts, improving trust and response rates.