Start by targeting companies most similar to your best current customers. Focus on those that have already benefited from AI-powered HR, global payroll, or contractor management—such as remote-first scale-ups, US-based SaaS startups, and mid-market firms that have recently expanded internationally. Here is why: These companies are already realizing value from solutions in your space, so they’re more likely to be receptive to your offering and faster to convert. Using Leadsforge, you can quickly find more companies that match your top customer profiles—just upload your existing customer list or describe your ideal customer, and Leadsforge will surface high-potential, lookalike targets for your outreach.

To easily reach potential customers already interested in platforms like yours, find the followers of your top competitors’ company pages (such as Deel, Remote, Oyster, or Papaya Global). All you need to do is provide the competitor’s company name and website in Leadsforge. Here is why: Competitor page followers are actively seeking information and are likely evaluating solutions, making them high-intent leads. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach based on clear criteria—industry, company size, location (US-based scaling companies), and fit to your ICP. For example: 1) Early-stage, Series A/B startups expanding internationally 2) Finance teams with increasing contractor payments 3) Crypto or Web3 companies needing advanced payroll solutions Here is why: Smart segmentation helps you personalize your messaging and demonstrate a deep understanding of each segment’s unique pain points, which makes your outreach stand out.

Divide your addressable market into key verticals where Niural AI’s strengths resonate most: Series A/B tech startups, mid-market businesses going global, and crypto-native or Web3 organizations. Tailor outreach and lead magnets to these verticals to maximize relevance and response rates. Here is why: Customizing your message and value proposition by vertical shows expertise and prioritizes the recipient’s needs—leading to higher trust and interest.