Custom Strategy
Prepared by Agent Frank
#1 AI SDR
Lead generation
Customer Lookalikes
Start by targeting companies similar to your best customers, such as Willmott Dixon and PCL, as these have already found success with Nialli Visual Planner. Leadsforge can help you identify companies with similar profiles—think General Contractors and large Main Contractors actively involved in jobsite collaboration and Lean initiatives.
Here is why focusing first on your best customers increases your chances of finding prospects who will appreciate your product’s strengths. Use Leadsforge to uncover more companies with similar characteristics and roles (Project Managers, Lean/Continuous Improvement Leads, Superintendents, etc.) to maximize your early outreach.
Competitor Followers
You can reach valuable prospects by targeting the followers of other construction technology companies—especially your competitors. With Leadsforge, simply provide the LinkedIn page link or the company’s website, and Leadsforge will surface their followers for you.
Here is why: engaging with an audience that already follows competitor pages means you’re tapping into an interested group more likely to value the benefits of your tool. Share their LinkedIn company page link in Leadsforge and it will find it for you.
Ideal Customer Profile
To refine your efforts, focus on your ideal customer profile (ICP): Project/Delivery/Field leaders at General Contractors, Main Contractors, Tier‑1 subcontractors, and specialty contractors. Narrow your lists to project managers, program directors, lean leaders, superintendents, BIM/VDC leads, and similar roles in the construction sector across North America and Europe.
Here is why: identifying teams by company size, region (like NY metro, Denver, Texas/Arlington, plus UK/Europe), and role ensures you’re reaching those who make planning decisions and will get the most value from Nialli Visual Planner. Leadsforge can help you further adapt and segment your outreach before exporting tailored lists.
Targeting
Segmentation
Divide your outreach into segments based on type and size of contractor:
1) Enterprise General Contractors (e.g., PCL, Willmott Dixon lookalikes): Heads of Business Improvement, Lean Leads, National Lean Managers.
2) Regional GCs / Trade contractors (SMB): Project Managers, Field Superintendents, Ops Managers.
3) Technology & BIM teams: VDC/BIM Managers, Construction Technology leads.
4) Event attendees: people who have attended key industry events (e.g., LCI, ICBA).
Here is why: segmentation lets you tailor your message and highlight benefits that matter most for each audience, increasing your conversion rates and trial signups.
Vertical Slices
Focus on vertical slices such as:
- General Contractors (large and regional)
- Main Contractors
- Tier‑1 sub/specialty contractors
- BIM/Construction Tech teams
- Operations/project delivery leaders
- Lean construction roles
Here is why: targeting these industry-specific groups helps speak directly to the unique challenges and interests of each segment, improving your outreach relevance and response.
Signals
Leverage recent news or activities as triggers:
- Nialli's web-based product launch and the 30‑day free trial.
- Presence at industry events (e.g., LCI Congress, STA/Tech Expo).
- New Lean/continuous improvement projects or recent job postings.
- Your case study and customer results from companies like Willmott Dixon.
Here is why: timely, relevant hooks improve open rates and spark conversations, showing that your outreach is personalized—not generic.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge is built for SMB teams like yours—offering multi-step sequences, easy mailbox management, and built-in AI personalization credits. This means you can deliver relevant, compelling emails at scale, while managing replies and conversions all in one place.
Here is why: you get the benefit of faster, more personalized outreach, increasing your chances of turning cold leads into trial users and booked demos—without overwhelming your small team.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is your shortcut to high-quality lead targeting. Instead of spending time manually searching for prospects, you can specify your ICP, competitors, or desired industries and roles—Leadsforge will handle list building, validation, and export, saving you hours of list curation.
Here is why: with clean, verified lists from Leadsforge, your outreach will connect with relevant, decision-making contacts, improving response rates and reducing bounce risk.
Possible combinations
Combine Mailforge for initial cold outreach with Primeforge for important follow-ups and transactional emails. Primeforge enables sending from Google or Outlook mailboxes, which helps your replies and demo-confirmations land in primary inboxes. Mailforge quickly and affordably scales your outbound, leveraging multiple mailboxes without domain risk. No need for Infraforge at your current volume.
Available Domains
niallitry.com
niallnew.com
niallteam.com
Expected Results
10,000
Prospects Contacted This Month
20 – 40
Sales Calls Per Month
Pricing
Send Emails
Choose No. of Leads
Cost
$96 per month
Setup Time
5 Minutes
Reachout to 10,000 Leads via Linkedin & Email
Try Salesforge
Find Leads
Choose No. of Leads
Cost
$89 per month
Setup Time
Instant
10,000 Credits to extract Linkedin, Email & Phone Numbers.
Try Leadsforge
Get Mailboxes
Google + Microsoft
Choose No. of Leads
Mailboxes
25
Cost
$113 per month
Domains
9
Cost
$126 per year
Get Mailboxes
Shared Email
Choose No. of Leads
Mailboxes
25
Cost
$75 per month
Domains
9
Cost
$126 per year
Get Mailboxes
Private Email
Choose No. of Leads
Mailboxes
25
Cost
$100 per month
Domains
9
Cost
$126 per year
Not sure what tool works for you?
10,000+ Businesses Run on Salesforge
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Achieved
an
85.26%
Positive
Reply
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and
a
$2.86
CAC
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Over
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a
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“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”
Vytas Mikulenas
Founder, Lean Sales Systems
“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”
Sam Momani
CEO, LinkedDNA
"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."
Roman Hipp
Co-founder, bettercontact.rocks
"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."
Carlos Palop
CEO, UniteSync
"I only uploaded 40 contacts and I've had 3 positive replies."
Stuart Brent
Founder, Vacord Screen Printing
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