Start by finding companies that match your best existing clients, such as Lufthansa, Santander, Continental, and Travis Perkins. Leadsforge can help you identify organizations similar to these, focusing on companies with formal feedback programs and a mid-market to enterprise profile in industries like finance, travel, retail, and utilities. Here is why: Your previous high-value customers are likely to face similar challenges and have comparable buying behaviors to your ideal prospects.

Target professionals who follow your direct competitors or peer brands. You can do this effortlessly—just provide Leadsforge with the LinkedIn company page link of a competitor (for example, Medallia, Qualtrics, or SurveyMonkey), and Leadsforge will help you discover and build lists of relevant followers. Here is why: People following competitors are typically more engaged and are likely interested in solutions like yours. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach lists by: 1) Industry (finance, airlines, retail, utilities) 2) Company size (mid-market and enterprise) 3) Country (Sweden, Norway, broader EU) 4) Decision maker role (CX, HR, Analytics leads). Here is why: Relevant segmentation increases personalization opportunities, giving your emails a much better shot at engagement.

Split by verticals such as: 1) Financial Services 2) Travel & Airlines 3) Retail & eCommerce 4) Utilities and Energy Here is why: Tailoring pitches and case studies by industry shows genuine understanding and earns trust faster.