Your ideal customer profile (ICP) includes Heads of Operations, Customer Support, Product, Engineering, and Marketing at mid‑market SaaS, ecommerce, and service companies. You can further refine by focusing on geography (e.g., US, UK, EU), company size, and funding stage. Building these segments in Leadsforge will make your outreach smarter and more personalized. Here is why: Clearly defining ICP lets you craft focused, relevant messaging and target companies with both budget and incentive to buy your solutions.

Monitor real-time events such as recent funding rounds, product launches, new hiring for customer-facing roles, website changes, or sudden drops in customer satisfaction (bad reviews or NPS scores). When you spot these signals, immediately launch timely outreach via email and LinkedIn. You can set up regular scans in Leadsforge. Here is why: Trigger-based outbound means your emails land when pain or opportunity is top of mind — boosting reply and meeting rates.

Set up your outbound on a strong foundation by starting with Primeforge for mailbox infrastructure (Google/Microsoft mailboxes recommended for high deliverability and easy management). Use Mailforge (Growth Plan) for outbound sending on shared/rotating IPs. This setup is ideal for your company size and needs right now — maximizing reputation safety and minimizing complexity. Only switch to Infraforge (dedicated IP and advanced deliverability) once you consistently send high volume at scale or need complete IP control. Here is why: Starting with Primeforge and Mailforge gives you the perfect blend of reputation, flexibility, and cost-efficiency for scaling outbound, with easy upgrade to Infraforge in the future.