Start by targeting businesses similar to your best clients—think about companies where your work has produced strong results, such as those featured in your case studies (e.g., Benefit AS). Use Leadsforge to identify organizations that closely match your ideal customer profile: ambitious SMBs in Estonia, the Nordics, and across the EU that need better websites, e-commerce, integrations, or AI automation. Here is why: Companies that look like your best customers are more likely to see value in your services and respond to personalized outreach. Leadsforge makes it easy to build lists based on your existing wins and preferences.

To find warm, relevant prospects, consider reaching out to followers of your competitors’ company pages on LinkedIn. This gives you a list of people already interested in the solutions you offer. Here is why: These prospects are familiar with your type of service, so they’re more likely to be receptive. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach as follows: 1) E-commerce stores with €2k+ monthly transactions (Shopify, Shopware, custom platforms) 2) Service businesses (legal, accounting, SaaS, consultancies, 5–100 employees) 3) Companies relying on old ERPs/manual flows needing integration 4) Geography: Estonia, Finland, Sweden, Latvia (start local, expand nearby) Here is why: Segmentation helps you send tailored messages with relevant value props, leading to higher response and conversion rates.

Vertical slice targets for Myralum include: 1) High-growth e-commerce shops ready for conversion improvements 2) Professional service firms needing website upgrades and automation 3) SMBs migrating from legacy to modern systems Here is why: Focusing on these verticals allows you to better personalize your outreach and demonstrate social proof from similar clients.