Here's what Myers & Stauffer should do to generate more qualified meetings every month.
Lead generation
Start by identifying your best customers — typically, these may be state Medicaid agencies or health departments you’ve successfully partnered with in the past. With Leadsforge, you can find similar organizations and key decision-makers by entering the details of your top clients. This approach ensures your outreach targets entities most likely to engage, maximizing conversion potential.
Here is why: Going after lookalikes of your current ideal clients means you’re focusing on agencies facing similar challenges, with proven interest in your solutions. Leadsforge makes this process easy and quick.
A practical strategy is to engage those who follow similar organizations in your field, including consulting and auditing firms serving state and federal health programs. Simply provide your competitor’s LinkedIn page or name and website to Leadsforge, and our platform will identify the relevant followers for you.
Share their LinkedIn company page link in Leadsforge and it will find it for you.
Align your Ideal Customer Profile (ICP) by identifying teams and roles central to your services: Medicaid Directors, Program Integrity Directors, Managed Care Directors, State CIOs/IT leadership, and Procurement/Contract Officers. Focus by geography (start with states most active in RFP/waiver activity), and refine by target areas like Medicaid, public health, or human services.
You can further refine by seniority, agency size, or program area and then upload this tailored targeting into Leadsforge for efficient list creation.
Targeting
Segment your contacts by:
1) Program area (e.g., Medicaid, Medicare, Human Services, Public Health)
2) Decision-maker role (Directors, CFOs, IT/Analytics leads, Procurement)
3) Geography (prioritize agencies in key states each quarter)
4) Account status (past contacts, competitor’s clients, or new agencies)
Here is why: Smart segmentation means more personalized, relevant outreach. You can prioritize the highest-value opportunities and adapt your message to fit different agency needs.
Organize your outreach around specific verticals, such as Medicaid fee-for-service, managed care, school-based health services, or public health programs. Address the unique pain points and opportunities in each vertical to demonstrate expertise and build credibility.
Here is why: Tailoring outreach by vertical resonates more strongly with decision-makers responsible for those exact programs, making your pitch relevant and actionable.
Track relevant buying signals and key events, such as new state budget announcements, Medicaid waiver submissions or approvals, RFP postings, CMS or CDC guidance updates, major leadership changes, or published program audit findings.
Here is why: Acting on these triggers helps you reach agencies at just the right moment, increasing chances that your email will be welcomed.
Outbound Stack We Recommend:
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Unlimited Linkedin Profiles
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Here’s Why
Salesforge is key for orchestrating personalized, multi-channel outreach across numerous state and federal program leads. It simplifies campaign management, enables advanced personalization, and provides analytics so you can focus on building relationships with agencies, not on busywork.
Here is why: For public sector consulting firms like yours, where reputation, track record, and compliance matter, Salesforge ensures you always approach prospects in a professional, systematic, and data-driven way.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge empowers your team to quickly build up-to-date contact lists for every program area and state. You can target Medicaid, Medicare, public health, or education leaders and export only those contacts most relevant to your campaign goals. Use it for both lookalike targeting and tracking key competitor relationships without manual research.
Here is why: This targeted approach saves hours of manual list-building and lets you keep your outreach focused on the right people, boosting both response rate and compliance.
For mailbox infrastructure, we recommend starting with Primeforge together with Google or Microsoft mailboxes. This gives your sends maximum trust with recipients and helps with inbox placement. For scalable, safe sending, complement this with Mailforge’s warmed mailboxes—no need to manage dedicated IPs unless you anticipate very high volume or deliverability challenges in the future.
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