The best way to kickstart your outbound is to go after your best-fit or existing customers first. If you already have customers who bring the most value or fit your ideal profile, you can quickly build a lookalike audience of similar companies. Leadsforge makes this simple with just a list of customer domains or LinkedIn company pages — upload that list to Leadsforge and it will surface high-quality lookalikes automatically. Here is why: By focusing on your strongest customers, you get more relevant leads faster and increase your chances of more meaningful replies.

One powerful move to find interested prospects is to look at who follows your competitors on LinkedIn. Often, their followers are potential buyers who already engage with similar companies. With Leadsforge, you just need to drop your competitor's LinkedIn page and company website — our engine will find and collect these engaged professionals for you. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach by industry (choose top-fit verticals), target company size (e.g., 10–200 employees), region, and level of ICP fit. Group accounts by engagement status — for example: cold prospects, current warm leads, trial users. This ensures each message feels relevant and timely. Here is why: Well-segmented lists yield higher open and reply rates, making your outreach more efficient and less likely to be ignored.

If you're unsure which market to focus on, start with 1–2 industries where you have the best chance to win (based on your product’s value). For those industries, carve out sub-segments by company size or buyer persona so your messaging feels highly tailored.