Start by focusing on organisations that closely resemble your best clients – for example, UK-based charities or small businesses that experienced organisational change and benefited significantly from coaching and consulting services. Here is why: Reaching out to lookalike prospects increases your chances of success, as these organisations are more likely to value your expertise and trust your track record. Use Leadsforge to identify and build lists based on successful previous engagements or your ideal target client profile.

You can engage decision-makers who are already interested in your competitors or similar coaching businesses. Here is why: Followers of competitor LinkedIn pages are already aware of coaching services and are more likely to engage with your offer. Simply share the competitor’s LinkedIn company page link in Leadsforge, and it will find the relevant contacts for you.

Split your outreach into clear groups: 1) Charity Executives/Directors (emphasising discounted offers and social impact), 2) SME Founders/Managing Directors (focusing on profit/capacity improvements), 3) HR/People Ops at larger SMEs (50–250 employees, ideal for team and leadership programs). Here is why: This segmentation allows you to personalise outreach for each group’s priorities, boosting your campaign's effectiveness. Use industry, employee count, region, and role fit criteria when building lists in Leadsforge.

Vertical slices help you target specific types of organisations for maximum relevance. For Move That Mountain, focus on: 1) Registered charities with new leadership, 2) Social enterprises in transition, 3) Private SMEs in services, manufacturing or healthcare sectors that are demonstrating growth. Here is why: This approach improves your odds of reaching decision-makers who need exactly the kind of support you offer, resulting in higher engagement rates.