Define your Ideal Customer Profile in terms of industry (Private Equity, Financial Services, Life Sciences), company size (mid-market to large enterprise), and geography (start with NY/US, then expand to North America and globally). Further break down by job titles: Operating Partners, Heads of Transformation, CFOs, and C-levels with M&A or pricing responsibilities. If needed, segment within a team (like Strategy or AI/Data leaders). Once you’ve outlined your ICPs, send these parameters into Leadsforge for targeted list building. Here is why: ICP targeting ensures you’re reaching the people who are most likely to become clients (and get value from your service), maximizing campaign ROI and personalizing your message for higher engagement.

Prioritize contacts at companies with recent major events: funding, M&A, new leadership, portfolio restructuring, executive hires, or layoffs. Another strong signal is when a competitor lands a big deal—Leadsforge can help you track and filter these triggers for targeted campaigns.

Start with Mailforge to manage all your mailboxes and outbound campaigns cost-effectively. Mailforge gives you up to 10 mailboxes right away—great for founder and support identities—and helps you ramp up safely. For high-credibility outreach (founder or principal mailbox), add Primeforge for Gmail/Outlook deliverability, ensuring your personalized emails land in primary inboxes. As your needs grow, you can expand either by adding more Mailforge boxes or, if volume increases significantly, add Primeforge mailboxes for advanced warm-up. Infraforge isn’t needed until you’re running large-scale, high-volume outbound (50k+ emails/mo).