Start by targeting brands similar to your best customers—those already benefiting from your platform, like Dove Men+Care, Heineken, and Camper. These are enterprise consumer brands in sectors such as Fashion, Personal Care, FMCG/CPG, and Travel & Tourism. Leadsforge makes it easy to find more companies with similar profiles. Simply input the characteristics of your best or ideal customer, and Leadsforge will help you create a high-quality, relevant list. Here is why: Lookalike targeting helps you focus on accounts most likely to appreciate your value and achieve results like your reference clients, increasing your campaign’s effectiveness and reply rates.

To reach decision-makers already engaged with brands like yours, target the followers of your competitors’ company pages. With Leadsforge, you only need to provide the competitor’s company name or website, and the system will locate relevant company pages for you. Share their LinkedIn company page link in Leadsforge and it will find it for you. Here is why: Followers of similar solution providers are actively exploring your space, so they’re more likely to be interested and open to outreach from Miappi.

Organize your outreach by: 1) Company industry (Fashion, Personal Care, FMCG/CPG, Travel & Tourism) 2) Company size (mid-market: 100–500 employees, enterprise: 500+ employees) 3) Geography (UK and EMEA to start, then expand to US) 4) Key buying personas (Head of Ecommerce, CMO, Head of Digital, Head of Community/Content, Head of CX) Here is why: Segmenting by these factors lets you tailor your message, use the right case studies, and increase relevance—essential for high-ticket enterprise sales.

Focus on verticals where you already have proven results (Fashion and Personal Care) and expand to related verticals such as DTC ecommerce and FMCG/CPG. Make personalized reference to your client proof (Dove Men+Care, Heineken, Camper) and tie messaging to pains common in each vertical, like maximizing ecommerce conversions or reducing media spend.