Start by targeting your best customers: individuals who have already downloaded your introduction PDF, engaged with your modules, or made a purchase. You can expand by going after similar audiences—such as people interested in personal growth, pain management, or mental performance. Leadsforge helps you to easily find more individuals and organizations that match your most valuable customer profiles. Here is why: Focusing on lookalikes of your top customers increases the chances of engagement and conversion, because these contacts are more likely to value your solution. Use Leadsforge to build these lists for ongoing growth.

To reach people who are already interested in personal development, consider targeting those who follow your competitors or similar thought leaders. By simply providing the name and website of a competitor, Leadsforge will find their page followers for you. Here is a clear next step: Share the LinkedIn company page link of one of your competitors in Leadsforge and it will identify profiles of their followers automatically.

Split your outreach into warm and cold segments. Warm list includes those who have downloaded your PDF or visited targeted pages. Cold lists can be built by segmenting by industry (wellness, HR, coaching), company size (mid-sized businesses for B2B), and geography (France, Francophone countries). Here is why: Segmenting by engagement and demographic increases campaign personalization and helps tailor your messaging to maximize response rates.

Consider approaching distinct verticals such as corporate wellness (HR/L&D teams), therapy and coaching practices, partnership bookstores, and influencer networks. Each vertical will have slightly different needs and motivations, so address them with relevant messaging, personalization, and offers.