Custom Strategy

Mercium Ltd's personal outbound strategy

We’ll share the exact tools that work best for Mercium Ltd in the Transportation, Logistics, Supply Chain & Storage to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Mercium Ltd should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
Start your outreach with companies that closely resemble your best existing customers – for example, UK/EU eCommerce and Amazon sellers who frequently import products or face complex customs/VAT challenges. Here is why: Targeting lookalikes ensures your cold outreach focuses on people who already feel the pains you solve (delays, compliance, fulfilment). With Leadsforge, you can quickly find businesses similar to your best customers — just set your ideal customer profile and let Leadsforge build the lists for you.
Competitor Followers
A smart strategy is to target the followers of your competitors' company pages on LinkedIn. Simply provide the competitor’s company name and website in Leadsforge. Here is why: These followers often match your ICP and have shown interest in solutions like yours. Share your competitor’s LinkedIn page link in Leadsforge and it will find them for you.
Ideal Customer Profile
Your ideal customer profile includes UK/EU-based importers and exporters, eCommerce/Amazon sellers, and manufacturers/distributors who deal with regular shipments and must comply with VAT/customs regulations. It's helpful to further clarify teams—think logistics, supply chain, finance, and eCommerce operations. Define the regions you serve (UK, EU, those with APAC ties) and specific roles (Head of Logistics, Operations Director, Finance Director). You can easily refine this targeting in Leadsforge before building your outreach lists.
Targeting
Segmentation
Segment your campaigns by industry type, company size, main operating geography, and specific pain points (e.g., eCommerce facing FBA delays, manufacturers needing customs reliability). Here is why: This builds relevance and increases reply rates. Using Leadsforge, you can group companies by these traits for highly targeted outreach.
Vertical Slices
Consider dedicated campaigns for: 1) Amazon/eCommerce importers focused on lead times and FBA compliance. 2) Manufacturers/distributors managing VAT & customs issues. 3) Retailers & 3PLs likely to need bonded storage and same-day clearance. Here is why: Targeting messaging by vertical improves conversion and helps position Mercium as the go-to partner for each group.
Signals
Look for signals such as: 1) Recent trade show/exhibition attendance (especially in Asia or Europe) 2) Funding or expansion announcements (signals import scaling) 3) Job postings for logistics/eCommerce positions 4) News about route disruptions or tariff changes 5) Upcoming seasonal stock increases Here is why: These triggers indicate companies with immediate need for faster customs, VAT support, or more reliable warehousing.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge is a robust solution for automating multi-mailbox campaigns, ideal if you expand your outbound team. It orchestrates sending across multiple users and mailboxes with dynamic personalization to maximize engagement. Here is why: If your outreach grows, Salesforge will help you coordinate complex, larger-scale outbound without sacrificing reply rates.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge makes it easy to identify and build leads who match your best customers in the logistics, eCommerce, and importing sectors. Add company names, set geography, industry, headcount, and job roles — Leadsforge handles the rest, ensuring high-quality, compliant lists.
Possible combinations
Start with Primeforge mailboxes (connects to Google or Microsoft for higher inbox placement) and Mailforge (for cost-effective, shared-IP sending and mailbox management). Set up 2–3 secondary sending domains and configure both SPF/DKIM/DMARC for each. Mailforge handles daily ops, while Primeforge ensures replies land in a trusted inbox. Here is why: This gives you the best mix of deliverability without complexity or extra cost. Only consider Infraforge if you scale above ~100k emails monthly or need dedicated IPs/branding.
Available Domains
merciumlogistics.com merciumuk.com merciumhq.com merciummail.com merciumgroup.com
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
10,000 Active contacts & Emails
Growth plan
0
200,000
Emails
Cost
800,000
$96 / month
1,000 Personalization credits
Growth plan
0
200,000
Cost
$130 / month
1,000 Validation credits
Growth plan
0
319,456
Cost
$228 / month
300 Social actions
Growth plan
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
2,000 Active contacts & Emails
Tier 12
0
200,000
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Selected products
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

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