The best place to start is by targeting companies that resemble your top existing customers—especially those where you’ve seen the highest engagement and measurable results. With MELP’s client list featuring names like Ignitis, Volvo, Nortal, DPD, and Affidea, consider searching for similar mid-market and enterprise organizations, particularly those in logistics, manufacturing, healthcare, energy, and retail. Use Leadsforge to identify companies with profiles matching your best customer fit—just input the characteristics of your ideal clients and Leadsforge will do the rest. Here is why: Prioritizing lookalikes of your best customers will maximize your chances of success because these companies have already demonstrated a need for solutions like MELP. Leadsforge’s targeting tools make this process fast and efficient, giving you a reliable foundation for your outbound strategy.

Competitor Followers

Target the LinkedIn followers of direct competitors and related HR tech companies. All you need is your competitor’s company name or website, and Leadsforge can help you find and organize these prospects for outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you. Here is why: Followers of similar companies are already interested in HR tech and are more likely to engage. Leadsforge automates the process, saving you hours of manual prospecting while ensuring you fill your pipeline with relevant leads.

Ideal Customer Profile

For MELP, focus your outbound on HR leaders such as CHROs, Heads of People, HR Directors, HRIS Managers, and Benefits & Compensation Managers at organizations with 100–5,000 employees, especially in regions where you already have solid case studies (Nordics, Baltics, UK, DACH, Benelux). You can refine further by filtering for geography, department, or decision-maker role that best reflects your target buyer profile. After narrowing down, import these refined ICP lists into Leadsforge for data enrichment and export. Here is why: Narrowing your target to roles with strong buying influence and companies in the size range that typically invest in engagement tools will maximize response rates and streamline your sales team’s efforts.

Targeting

Segmentation

Build your prospect lists using the following segmentation criteria: 1) Company size: Separate small/mid-market (100–250), scale (250–1,000), and enterprise (1,000+) for tailored messaging. 2) Industry: Segment by industries with proven successes (e.g. logistics, manufacturing, healthcare, retail, energy). 3) Buyer persona: Tailor by job title to match your outreach (Head of People, Internal Comms Lead, CFO for ROI, etc.). 4) Company behavior: Focus on organizations reporting high turnover, newly-remote teams, or those expanding/hiring actively. Here is why: Smart segmentation means your outreach is more relevant to each group, increasing the chances of sparking a conversation and ultimately closing deals faster.

Vertical Slices

Target specific verticals where you already have proof points or case studies. For MELP: Logistics & Field Ops, Manufacturing & Automotive, Healthcare, Energy & Utilities, Retail & Hospitality. Reference your track record (like DPD in logistics or Affidea in healthcare) directly within your messaging to build instant credibility. Here is why: Industry-specific stories resonate more, helping you stand out from generic HR solutions by demonstrating you understand the unique challenges and outcomes relevant to that field.

Signals

Set up regular scans for triggers such as: rapid hiring (LinkedIn job posting surges), new office openings, press about layoffs or retention trouble, publicized HR system changes (like RFPs or HRIS upgrades), or recent changes in employee sentiment (e.g. Glassdoor reviews). Each trigger indicates a timely opportunity to reach out with a personalized, relevant message. Here is why: Timely outreach based on real-world signals grabs attention and shows prospects you understand their current pain points. Salesforge makes sequence automation around these triggers easy and actionable.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

Salesforge gives you one place to manage outbound sequences, automate follow-ups, analyze engagement, and ensure each SDR’s efforts are consistently tracked—perfect for a lean but growing team. It’s especially valuable for scaling and orchestrating multi-step, multi-channel campaigns that combine email, LinkedIn, and lead magnet content. Here is why: You’ll save time and improve conversion rates through automation, while clear analytics let you spot what’s working and double down on high-performing campaigns.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge is built so even a small team like MELP’s can quickly find targeted, verified HR decision-makers (your ideal contacts) without the manual effort. Easily pull lists that match your ICP, current clients, or followers of competitor pages, all from one platform. Use credit-based exports to control cost as you grow. Here is why: You avoid relying on guesswork or outdated lists and ensure you always have high-quality leads, so your campaigns start strong and deliver more meetings.

Possible combinations

Start with Primeforge and Mailforge for your mailbox setup. Use Primeforge to send highly personalized emails from Google and Microsoft mailboxes, and Mailforge for broader, automated sequences. This blend gives you both deliverability and scalability as you grow. Here is why: Combining these products lets you ramp up cold outreach without risking your core domain reputation while maintaining best-in-class deliverability for both high-volume and highly personalized sends.

Available Domains

melphr.com melpteam.com melpplatform.com joinmelp.com getmelp.com

Expected Results

10,000

Prospects Contacted This Month

20 – 40

Sales Calls Per Month

Pricing

Send Emails

Choose No. of Leads

1,000

100,000

Cost

$96 per month

Setup Time

5 Minutes

Reachout to 10,000 Leads via Linkedin & Email

Try Salesforge

Find Leads

Choose No. of Leads

1,000

100,000

Cost

$89 per month

Setup Time

Instant

10,000 Credits to extract Linkedin, Email & Phone Numbers.

Try Leadsforge

Get Mailboxes

Google + Microsoft

Choose No. of Leads

1,000

100,000

Mailboxes

Cost

$113 per month

Domains

Cost

$126 per year

Try Primeforge

Get Mailboxes

Shared Email

Choose No. of Leads

1,000

100,000

Mailboxes

Cost

$75 per month

Domains

Cost

$126 per year

Try Mailforge

Get Mailboxes

Private Email

Choose No. of Leads

1,000

100,000

Mailboxes

Cost

$100 per month

Domains

Cost

$126 per year

Try Primeforge

Not sure what tool works for you?

10,000+ Businesses Run on Salesforge

View all Case Studies

Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."