Keep your ICP structure tight: focus on SMB B2B companies, local businesses, and mid-market organizations who value predictable leads and first-page search results (10–500 employees, across the U.S./Canada/English-speaking markets). Refine your targeting by team (marketing, growth, leadership) and geography for tailored outreach. Then, use Leadsforge to build these lists with full enrichment. Here is why: The closer your fit to your ICP, the higher your reply and meeting rate. Refining by team and location ensures your campaigns are relevant and easy to personalize at scale.

Look for actionable signals: 1) Recent funding (fintech/DeFi) 2) Company press releases/news 3) New head of marketing or growth job postings 4) Website redesigns 5) Negative Google reviews/updates to business listings 6) Discovery of new competitive keywords or paid ads Here is why: Trigger-based outreach is timely and more likely to convert as it meets companies in moments of change or need.

Use Mailforge for cost-efficient cold outreach with shared rotating IPs to get started quickly, and pair it with Primeforge to send personalized messages from real Google or Microsoft mailboxes. This stacked approach maximizes your deliverability and authenticity from day one. Here is why: Mailforge’s shared infrastructure reduces risk and onboarding hassle, while Primeforge’s integration with real mailboxes boosts trust and reply rates. Upgrade to Infraforge (dedicated IPs) if your monthly outbound email volume grows or if you need guaranteed, consistent deliverability for high-volume campaigns later.