Custom Strategy

Matchbook's personal outbound strategy

We’ll share the exact tools that work best for Matchbook in the Marketing Services / Creator & Influencer Partnerships to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Matchbook should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
To get your best cold outreach results, focus first on brands and stakeholders who match your top existing clients—think of your best DTC and CPG brands who have benefitted from creator-powered marketing with you. Leadsforge is a great partner for this: just describe your ideal customer (e.g., mid-market CMO at a consumer brand) and Leadsforge will help you discover similar prospects, filling your pipeline with lookalike contacts who are most likely to be interested. Here is why: Going after those who fit your proven success profile increases your initial response and win rate—it’s efficient and increases your momentum early on.
Competitor Followers
Want to reach brands already interested in your competitors? Share their LinkedIn company page link in Leadsforge and it will surface the brand’s followers for you. No need to guess—just provide the LinkedIn URL or company website, and Leadsforge automates finding engaged marketers following those pages. Here is why: Competitor page audiences already show interest in your kind of service, so this approach often leads to highly engaged outreach lists.
Ideal Customer Profile
Refine your target audience by focusing on title, department, company size, location, and strategic priorities. For example, you can prioritize CMOs, Heads of Growth, or Influencer Managers at consumer brands sized 50–500+ employees headquartered in North America. With Leadsforge, you can tailor the search to include only brands with specific growth signals, recent funding, or strategic hires, all mapped to your ideal client profile (ICP). Here is why: Tight ICP targeting helps you avoid wasted outreach, sending your best offers to the right people—boosting efficiency and campaign ROI.
Targeting
Segmentation
Segment your campaigns by 1) DTC & CPG brands (50–500 employees) 2) Emerging brands or Series A/B funded DTC (10–100 employees) 3) Retail / Omnichannel brands prepping for major launches or seasonal promotions Here is why: Segmenting this way allows you to tailor your message and timing to each segment’s unique challenges—making your outreach feel more relevant and increasing reply rates.
Vertical Slices
Slice your audience within verticals such as food & beverage, beauty, supplements, apparel, and wellness brands. You can also target by geography (e.g., U.S./Canada/UK-based companies) or team size (growth-stage vs. early-stage) for even more precise targeting. Here is why: Vertical-specific messaging shows your expertise and builds trust with prospects fast—the more relevant you sound, the more likely they’ll engage.
Signals
Strong outreach triggers include recent funding announcements, hiring of growth/marketing roles, launching new products, or publicizing retail/partnership expansions. You can monitor these using LinkedIn, Crunchbase alerts, and specialized news feeds, then time your emails based on these real-world events to drive urgency. Here is why: Real-time, trigger-based emails are significantly more likely to be opened and responded to—since they meet prospects at key moments of need.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge is ideal if you plan to scale—bringing multiple mailboxes, operators, and advanced reporting under one dashboard. As your outbound team grows, Salesforge offers powerful seat-based management and advanced outreach automation so you can keep performance high and organize campaigns across multiple segments easily. Here is why: For boutique agencies planning to grow or run client campaigns later, Salesforge makes managing complexity simple.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge gives you fast, compliant access to targeted contact data without having to purchase lists or risk manual searching. Whether building your first batch of DTC/CPG prospects or mining competitor audiences, Leadsforge saves you hours and ensures your lists match your ideal buyer profile without hassle. Here is why: When your resources are limited and you need precision, Leadsforge lets you focus on personalized outreach rather than data wrangling.
Possible combinations
For best deliverability and lowest setup hassle, combine Primeforge (using Google and Microsoft mailboxes for 1:1 outreach) with Mailforge (shared IP sending for automated campaigns and follow-ups). This stack gives you inbox placement and campaign sequencing with minimal tech overhead. Purchase 2–3 of these recommended domains and link to your mailboxes as outlined. Plan to add Infraforge only when you need to run large campaigns or host for clients in a dedicated environment. Here is why: Mailforge + Primeforge together gives you both high deliverability and flexible automation—no need to worry about tech as you scale your outreach.
Available Domains
onmatchbooktry.com onmatchbookai.com onmatchbookteam.com onmatchbookhq.com onmatchbookpro.com
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
160,000 Active contacts & Emails
Tier 12
0
270,000
Emails
Cost
800,000
$96 / month
4,000 Personalization credits
Tier 12
0
9,000
Cost
$130 / month
200,000 Validation credits
Tier 12
0
535,000
Cost
$228 / month
200,000 Social actions
Tier 12
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
160,000 Active contacts & Emails
Tier 12
0
200,000+
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Selected products
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

10,000+ Businesses Run on Salesforge

View all Case Studies
Achieved
an
85.26%
Positive
Reply
Rate
and
a
$2.86
CAC
With
Salesforge,
Mailforge
&
Warmforge
Case Study
How
Reached
Over
214K
Prospects
With
a
16%+
Positive
Reply
Rate
Case Study
“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.
Vytas Mikulenas
Founder, Lean Sales Systems
“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!
Sam Momani
CEO, LinkedDNA
"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."
Roman Hipp
Co-founder, bettercontact.rocks
"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."
Carlos Palop
CEO, UniteSync
"I only uploaded 40 contacts and I've had 3 positive replies."
Stuart Brent
Founder, Vacord Screen Printing
How
Runs
Multi-Domain
Cold
Outreach
With
The
Forge Stack
Case Study