Start by identifying your best customers—those who get the most value from your product or are ideal matches for your AI email automation solutions. Focus on similar B2B SaaS companies, agencies, or technical teams that are deeply invested in email deliverability and outbound automation. Here is why: Targeting lookalikes of your existing best-fit users helps you reach prospects with the highest potential for conversion. They are more likely to recognize your value and move quickly through your sales funnel. You can use Leadsforge to build these lists efficiently.

A great tactic is to gather the followers of your closest competitors or other leading email/AI SaaS companies. All you need to do is provide the name and website of those companies. Leadsforge will identify these pages and help you connect with people already interested in products like yours. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach using key profiles: 1) SaaS companies (10–200 employees) with designated growth or marketing leaders 2) Agencies and deliverability consultants 3) Larger businesses with dedicated sales/revenue operations. Geography also matters—start with English-speaking territories and major EU markets to maximize response potential.

Focus on verticals where email deliverability and outbound automation are business critical, like SaaS (especially productivity, martech, and fintech), B2B agencies, and technical consulting. As your campaigns mature, explore expansion into sectors such as e-learning, HR tech, and e-commerce platforms which rely on high-volume outbound.