Here's what Mailforge / Salesforge group should do to generate more qualified meetings every month.
Lead generation
Start by identifying your best current customers — the teams or agencies who see the most success using Mailforge or Salesforge today. Focus especially on those running outbound at scale, with fast growth or technical buying centers. Think about role (Head of Sales, RevOps, SDR manager), industry (B2B SaaS, agencies, consultancies), and company size. Once you have a list of your favorite accounts, you can use Leadsforge to find and target similar companies. Leadsforge will help you surface companies with a similar profile to your existing top clients.
Here is why: Buyers who already match your best clients are far more likely to respond positively, speeding up your sales cycles. Leadsforge makes this process hands-off—you simply input profiles or examples of your best customers, and it generates a prioritized list of lookalike targets for you.
To quickly find engaged prospects, consider targeting people who follow your competitors’ company pages on LinkedIn. You don’t need to search manually. With Leadsforge, all you need is the name and website of your competitor (for example, Lemlist or Instantly). Share their LinkedIn company page link in Leadsforge and it will uncover relevant professionals who already show interest in similar solutions.
Here is why: Followers of your competitors are open to alternative solutions and are much more likely to engage—you get a head start by reaching out to this warmed audience, saving you time and effort.
Define your ICP by considering the roles and company types that benefit most from your products. For Mailforge and Salesforge, your ICP could include teams responsible for outbound strategy — like Heads of Sales, Growth, or Sales Operations — within B2B SaaS companies or growth agencies, typically ranging from 10 to 200 employees and primarily based in Europe or North America. Refine by geography, hiring patterns, or recent funding.
Here is why: Focusing on your best-fit segments boosts conversion and ROI. You can then add these filters in Leadsforge to build a targeted outreach list for your next campaign.
Targeting
Break your outbound into smart, practical segments so your messaging stays relevant. We recommend:
1) Agencies and Growth Studios (10–100 employees)
2) In-house Sales/Growth Teams at SMBs (10–200 employees)
3) Product-led startups or scaleups (especially those just after fundraising)
Segment by job function as well: Head of Sales, VP Sales, Growth/RevOps, SDR Managers, Founders.
Here is why: Segmentation lets you customize sequences and value propositions. Each segment’s challenges differ—message accordingly in Salesforge for best results.
For deeper personalization, target vertical slices such as B2B SaaS, sales agencies, tech startups, or consulting firms. Go further by segmenting by company size, country, or recent hiring activity. Leadsforge and Salesforge both allow you to filter and adjust campaigns for these ‘verticals’ easily.
Here is why: Vertical targeting makes your cold emails sharper and likelier to resonate, especially when you mention challenges common in their space (e.g., scaling outreach in SaaS, or domain cost control for agencies).
Use live triggers to boost outreach relevance:
1) Hiring for Sales, SDR, or RevOps roles (signals growth)
2) Recent funding rounds (need to ramp outbound quickly)
3) Company launching a new product or hiring GTM leaders
4) Posts about competitor tool frustration (limits, deliverability issues)
5) Attending or sponsoring marketing/sales events
Here is why: Trigger-based targeting ensures your message lands at just the right moment, increasing reply rates and helping you break through crowded inboxes.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge gives you a unified place to manage your cold email and LinkedIn sequences, powered by AI for personalization and analytics. It helps you avoid manual busywork by automating touchpoints, keeping follow-ups on track, and making reporting for each segment easy.
Here is why: As your team grows, orchestration matters—Salesforge lets you scale campaigns efficiently while maintaining quality and relevance across each prospect list. It’s made for companies like yours looking to ramp results without adding hours of list management.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge does the heavy lifting for lead discovery. You feed in your ICP, company names, or LinkedIn page links—Leadsforge fetches and enriches the data so you get high-quality, up-to-date leads with accurate contact info and relevant triggers to use in personalization.
Here is why: It eliminates hours of sourcing and list research, letting your team focus efforts on outreach and sequencing right away, rather than on cleaning or building prospect lists from scratch.
Start your email infrastructure on Mailforge for fast spin-up, automated DNS, and smart inbox rotation. Add Primeforge to access Google and Microsoft mailboxes for your highest-trust, most deliverability-critical sends.
Here is why: Mailforge balances speed, cost, and safety for scaling outbound, while Primeforge lets you reach top prospects via the inboxes most likely to land in the primary tab—even at enterprise scale. It's the best setup for teams looking to grow reliably from day one.
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