Start by identifying your best current customers — the teams or agencies who see the most success using Mailforge or Salesforge today. Focus especially on those running outbound at scale, with fast growth or technical buying centers. Think about role (Head of Sales, RevOps, SDR manager), industry (B2B SaaS, agencies, consultancies), and company size. Once you have a list of your favorite accounts, you can use Leadsforge to find and target similar companies. Leadsforge will help you surface companies with a similar profile to your existing top clients. Here is why: Buyers who already match your best clients are far more likely to respond positively, speeding up your sales cycles. Leadsforge makes this process hands-off—you simply input profiles or examples of your best customers, and it generates a prioritized list of lookalike targets for you.

To quickly find engaged prospects, consider targeting people who follow your competitors’ company pages on LinkedIn. You don’t need to search manually. With Leadsforge, all you need is the name and website of your competitor (for example, Lemlist or Instantly). Share their LinkedIn company page link in Leadsforge and it will uncover relevant professionals who already show interest in similar solutions. Here is why: Followers of your competitors are open to alternative solutions and are much more likely to engage—you get a head start by reaching out to this warmed audience, saving you time and effort.

Break your outbound into smart, practical segments so your messaging stays relevant. We recommend: 1) Agencies and Growth Studios (10–100 employees) 2) In-house Sales/Growth Teams at SMBs (10–200 employees) 3) Product-led startups or scaleups (especially those just after fundraising) Segment by job function as well: Head of Sales, VP Sales, Growth/RevOps, SDR Managers, Founders. Here is why: Segmentation lets you customize sequences and value propositions. Each segment’s challenges differ—message accordingly in Salesforge for best results.

For deeper personalization, target vertical slices such as B2B SaaS, sales agencies, tech startups, or consulting firms. Go further by segmenting by company size, country, or recent hiring activity. Leadsforge and Salesforge both allow you to filter and adjust campaigns for these ‘verticals’ easily. Here is why: Vertical targeting makes your cold emails sharper and likelier to resonate, especially when you mention challenges common in their space (e.g., scaling outreach in SaaS, or domain cost control for agencies).