Here's what Mailforge / Salesforge.ai should do to generate more qualified meetings every month.
Lead generation
Start by targeting companies and agency owners who most resemble your current top customers—these are likely B2B SaaS, agencies, or fast-growth startups that prioritize reliable cold email infrastructure and quick setup, just like your existing ICP. Leadsforge makes this a breeze, letting you quickly build lists of ideal prospects based on your best-fit customer profile.
Here’s why: Focusing on lookalikes increases the chances of fast wins because you’re reaching out to decision makers who share the same needs and pain points as your satisfied clients.
You can reach people who are already following competitors in your space. With Leadsforge, all you need to do is input the LinkedIn company page or even just the company’s name and website. Leadsforge will identify and find follower contacts for you.
For example: Share their LinkedIn company page link in Leadsforge and it will find it for you.
Define your ICP by focusing on the most relevant titles (like Head of Growth, Head of Sales, RevOps, Founders, Agency Owners), team type (e.g., agencies vs. internal growth teams), and regions (start US/UK/EU, then expand). You can refine your targeting even further by identifying segments based on company size or market stage, and send your criteria to Leadsforge for lead generation.
Here’s why: Tighter ICP targeting increases your conversion rates and makes your outreach much more relevant to the recipient.
Targeting
Segment your campaigns by roles (agency founders, SaaS growth leaders, enterprise RevOps), by industry (agencies, B2B SaaS, high-growth startups), and by region (US, UK, EU to start). Also consider segmenting by their technology usage (who uses which ESPs or has changed CRMs recently) and company size—all of which can be done via Leadsforge.
Here’s why: Better segmentation means more relevant messaging, higher reply rates, and easier optimization of your outbound funnel.
Organize your outreach by verticals like agencies handling outbound for clients, B2B SaaS leaders focused on scale, or enterprise teams that need multi-domain and dedicated infrastructure. Each slice can have campaign-specific messaging tied to their unique needs, like automation wins for SaaS or infrastructure control for agencies.
Build campaigns triggered by recent funding rounds, new hiring for sales/growth roles, adoption of new marketing automation/CRM, or public case studies and webinars. These signals indicate intent or organizational change, making your outreach more timely and likely to resonate.
Here’s why: Targeting based on real signals boosts your chances of catching prospects when they’re most receptive to new solutions.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge centralizes your sequences and AI personalization so you can orchestrate LinkedIn and email campaigns with ease, track analytics, and integrate natively with your chosen email infrastructure. Great for companies of your size and industry who want to focus on results instead of juggling separate tools.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge speeds up your list building while providing high-quality, verified contacts. Just select your preferred criteria (industry, size, geography, ICP fit, competitor followers) and Leadsforge delivers lists ready to use for your next campaign. This is a huge time-saver and improves your targeting from the start.
For mailbox and infrastructure, start with Primeforge to provision authentic Google/Microsoft mailboxes, supporting strong deliverability and professional presence. Add Mailforge for fast, large-scale sending with automatic DNS setup and rotating shared IPs. This combination covers both your need for trustworthy inboxes and rapid-scale outbound.
Here’s why: Primeforge gives you mailbox credibility for high-value targets, while Mailforge enables you to scale up fast and painlessly—ideal for your outbound program’s launch and growth phase.
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