Start by targeting companies and agency owners who most resemble your current top customers—these are likely B2B SaaS, agencies, or fast-growth startups that prioritize reliable cold email infrastructure and quick setup, just like your existing ICP. Leadsforge makes this a breeze, letting you quickly build lists of ideal prospects based on your best-fit customer profile. Here’s why: Focusing on lookalikes increases the chances of fast wins because you’re reaching out to decision makers who share the same needs and pain points as your satisfied clients.

You can reach people who are already following competitors in your space. With Leadsforge, all you need to do is input the LinkedIn company page or even just the company’s name and website. Leadsforge will identify and find follower contacts for you. For example: Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your campaigns by roles (agency founders, SaaS growth leaders, enterprise RevOps), by industry (agencies, B2B SaaS, high-growth startups), and by region (US, UK, EU to start). Also consider segmenting by their technology usage (who uses which ESPs or has changed CRMs recently) and company size—all of which can be done via Leadsforge. Here’s why: Better segmentation means more relevant messaging, higher reply rates, and easier optimization of your outbound funnel.

Organize your outreach by verticals like agencies handling outbound for clients, B2B SaaS leaders focused on scale, or enterprise teams that need multi-domain and dedicated infrastructure. Each slice can have campaign-specific messaging tied to their unique needs, like automation wins for SaaS or infrastructure control for agencies.