Start with your happiest customers — those who rely most on your infrastructure for scaling outbound efficiently. Then look for similar companies: agencies handling multiple clients, fast-growing SaaS/startups with product-led growth, and e-commerce teams with high outbound needs. Target these profiles first to maximize campaign relevance and results. Here’s why: Personalizing for companies already benefiting from Mailforge will boost credibility and reply rates. You can use Leadsforge to identify lookalikes based on industry, growth signals, or tech stack similarities.

One smart shortcut to build targeted lists is by capturing the audiences following your competitors’ pages. Simply share their LinkedIn company page and website in Leadsforge—it will handle discovery of relevant followers and help you reach decision makers who already show interest in deliverability or sales tooling. Here’s why: Followers of competitor pages are pre-qualified — they're already interested in similar solutions. Leadsforge makes this process seamless. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment campaigns by key customer types: 1) SMB agency owners, 2) SaaS scaleups, 3) e-commerce outbound teams, 4) mid-market pilots. Overlay by roles (e.g., Founder/CEO, Head of Sales) and geography (US, UK, DACH, France) to deliver relevant messaging. Here’s why: Smart segmentation means more relevant content and higher response rates, while letting you test hooks by group. Salesforge sequences let you A/B test messaging automatically.

Best results come from creating sub-campaigns tailored for: 1) Agencies (multi-client enablement), 2) Startups (scaling outbound, tech growth focus), 3) E-commerce marketers (bulk campaigners). Dedicated outreach for enterprise pilots comes later, once you have infrastructure and list hygiene dialed in.