Focus first on companies that are your current best customers—agencies, outbound-focused startups, SaaS, and B2B sales teams who need better email deliverability or have recently scaled up their sales hiring. Use Leadsforge to build a lookalike list based on your most successful clients or your ideal customer profile. Here is why: These segments have an immediate need for what Mailforge offers and are already experiencing pains with scale and inboxing. Leadsforge makes it easy to upload your list of best customers—or describe your ideal target—and generate a matched list of similar prospects ready for outreach.

Consider targeting the followers of your major competitors’ LinkedIn pages, as these individuals are already interested in cold outreach solutions. All you need is your competitor’s LinkedIn company page link—simply paste it into Leadsforge, and it will scrape and enrich the follower list for you. Here is why: Company followers are actively engaged in the space and very likely to respond to relevant outreach. Leveraging Leadsforge automates and simplifies this process, saving you hours of manual effort.

Segment your outbound by both vertical (agencies vs. SaaS), geography (US/UK first, EU as secondary), and company size. Create segmented lists in Leadsforge for personalized messaging and targeted offers. For example: agency-specific lead magnets or mid-market deliverability features. Here is why: Personalized and segmented messaging stands out and increases your likelihood of positive responses.

Start with high-probability slices: Agencies (white-label use), SMB SaaS (ease and price focus), Mid-market teams (deliverability and scale), and expansion geographies. You can test with custom lead magnets or deliverability audits tailored to each segment. Here is why: Focusing on key verticals allows for A/B testing and quick iteration—you’ll learn faster what works best to scale results.