Start by considering your best current customers — agencies, growth teams, or B2B SaaS companies who use cold email as a primary channel and care about reliable deliverability. Use Leadsforge to find and build lists of similar companies based on your top customer profiles or an ideal customer image you want to target. Here is why: Targeting lookalikes boosts conversion, since they have a proven fit with your value proposition. Leadsforge automates this research, saving you hours and increasing your lead quality.

Locate companies that follow your competitors (such as lemlist or Outreach) and gather their followers. All you need to do is provide the LinkedIn company page and website — Leadsforge will do the rest, surfacing active followers worth targeting. Share your competitor’s LinkedIn company page link in Leadsforge and it will find relevant followers for you.

Segment your outbound by: 1) Industry (agencies, SaaS, performance marketing) 2) Company size (micro: 1–10, small: 11–50, SMB: 51–200, mid-market: 201–1,000) 3) Geography (US/UK/EU first) 4) ICP fit (role/title: Head of Growth, RevOps, Agency Owner, etc.) Here is why: Segmented, tailored messaging to each group gets you higher open and reply rates.

Focus on agencies and B2B outbound providers, high-growth or post-Seed SaaS, and RevOps/Sales leaders. For larger deals, consider enterprise/compliance teams later. Leverage segment-specific hooks such as agency white-labeling, or compliance for larger firms. Here is why: Addressing vertical needs directly shows you understand their unique challenges and goals.