Start by targeting companies that most resemble your best existing customers. If you’re just starting out, think about your ideal customer profile: agencies managing multiple clients, fast-growth SaaS firms, performance-driven SMB and mid-market sales teams. Here is why: When you focus on these lookalikes, your outreach is more likely to succeed since your solution already fits their needs. You can use Leadsforge to instantly build lists of similar companies and ensure the data is up to date, saving you hours of manual research.

A simple way to find high-potential leads is to gather followers from the LinkedIn pages of your competitors. Just provide the competitor’s company name and website to Leadsforge — the tool will handle the rest and deliver the list for you. Here is why: Engaging people who already follow or engage with similar brands means they’re already interested in solutions like yours. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Target agencies and outsourced sales teams first, then SaaS and mid-market companies with specialized sales or RevOps functions. Use filters for industry, size, geography, and sales focus to build effective lists. Here is why: Well-segmented outreach lets you tailor messaging and maximize engagement in every cohort.

You can slice your audience by verticals such as B2B SaaS, marketing agencies, e-commerce platforms, or enterprise tech providers. This helps personalize your pitch and better address industry-specific needs. Here is why: Vertical segmentation leads to more relevant messaging and positions your product as the perfect fit for specific industries.