Here's what Mailforge (Salesforge.ai) should do to generate more qualified meetings every month.
Lead generation
The strongest way to start is by building a list of companies that look like your best current customers. For companies in Software/Sales tech, this means prioritizing other teams that are scaling outbound email—such as RevOps, Demand Gen leaders, and growth agencies managing multiple mailboxes or client workspaces.
Here is why: These groups already understand the value of deliverability and efficient inbox placement, so they’re more likely to engage with a solution like yours. Use Leadsforge to find profiles similar to your top-performing customers—just set your filters to mirror your best clients’ industry, size, and region. This ensures you’re targeting companies that actually need your product.
You can quickly identify interested prospects by targeting the followers of companies similar to yours—or of your direct competitors. Just provide the LinkedIn company page and website of a target or competitor in Leadsforge, and it will surface the right profiles automatically.
Here is why: Followers of competitor or adjacent solution pages have already shown an interest in cold email or sales tech tools, making them more receptive to hearing from you. Share their LinkedIn company page link in Leadsforge and it will find it for you.
For Mailforge, the ideal customer profiles (ICPs) include Growth, RevOps, Demand Gen leaders at SMB and mid-market companies (10–500 employees), as well as agencies that run outbound programs for many clients.
Here is why: These teams have the most urgent need for reliable and scalable cold email infrastructure. If you want to target even more precisely, refine your ICP by function (e.g., Sales Ops, Heads of Growth), region (US, UK, EU), or company size, then send that list to Leadsforge for easier prospecting.
Targeting
Segment your outreach using categories like industry (B2B SaaS, agencies), company size (10–50 employees for SMB, 51–250 for mid-market), and geography (USA, UK, EU). Make sure each segment closely fits your ICP.
Here is why: Tailoring your messaging and offer to each segment’s specific challenges dramatically improves response rates. Use Leadsforge filters to focus your list, then hand off to Salesforge for personalized sequencing.
For vertical slices, focus on agencies (like growth and sales consultancies), SaaS sales teams, marketing technology providers, and B2B service agencies with large outbound needs.
Here is why: These verticals manage multiple mailboxes or clients and struggle with deliverability at scale, making Mailforge and the Forge ecosystem particularly valuable for them.
Look for the following triggers as signals to reach out: companies that are hiring for growth or sales roles, recent funding or expansion announcements, launches or integrations with new tools, and those who follow or mention competitors (like Lemlist, Reply, or Outreach), or mention inboxing/deliverability challenges.
Here is why: These signals suggest the company is either scaling, has new outbound needs, or is experiencing pain points that Mailforge directly solves.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge brings your sequences to life, letting you orchestrate multi-channel (email + LinkedIn) outreach with integrated AI personalization. Great for software and agency teams looking to automate at scale and combine LinkedIn with email for higher conversion. Use Salesforge to control the messaging, cadence, and follow-up, all while optimizing for results.
Here is why: Automating complex outreach flows with AI saves you time and lets your team focus only on qualified responses—not manual prospecting.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge does the heavy lifting on lead discovery. You can easily build targeted lists based on industry, size, ICP fit, and even the followers of specific competitor pages with just a company link.
Here is why: This saves hours spent on manual research and ensures you’re starting sequences with only high-quality, verified targets—giving you the best chance of engagement.
You should start with Primeforge (for Google/MS365 mailboxes) together with Mailforge (shared IP cold email infrastructure). This gives you mainstream, trusted mailboxes on US IPs efficiently set up with strong DNS/cold email best practices—delivering high inbox placement without the technical headaches.
Here is why: This combo ensures a smooth start, quick domain/mailbox setup, and reliability, while giving you room to scale. Infraforge (dedicated infra) only becomes necessary as you hit higher volume or start managing a very large number of distinct client mailboxes.
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