The strongest way to start is by building a list of companies that look like your best current customers. For companies in Software/Sales tech, this means prioritizing other teams that are scaling outbound email—such as RevOps, Demand Gen leaders, and growth agencies managing multiple mailboxes or client workspaces. Here is why: These groups already understand the value of deliverability and efficient inbox placement, so they’re more likely to engage with a solution like yours. Use Leadsforge to find profiles similar to your top-performing customers—just set your filters to mirror your best clients’ industry, size, and region. This ensures you’re targeting companies that actually need your product.

You can quickly identify interested prospects by targeting the followers of companies similar to yours—or of your direct competitors. Just provide the LinkedIn company page and website of a target or competitor in Leadsforge, and it will surface the right profiles automatically. Here is why: Followers of competitor or adjacent solution pages have already shown an interest in cold email or sales tech tools, making them more receptive to hearing from you. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach using categories like industry (B2B SaaS, agencies), company size (10–50 employees for SMB, 51–250 for mid-market), and geography (USA, UK, EU). Make sure each segment closely fits your ICP. Here is why: Tailoring your messaging and offer to each segment’s specific challenges dramatically improves response rates. Use Leadsforge filters to focus your list, then hand off to Salesforge for personalized sequencing.

For vertical slices, focus on agencies (like growth and sales consultancies), SaaS sales teams, marketing technology providers, and B2B service agencies with large outbound needs. Here is why: These verticals manage multiple mailboxes or clients and struggle with deliverability at scale, making Mailforge and the Forge ecosystem particularly valuable for them.