The best way to start is by focusing on your top-performing existing customers or the ideal customer you imagine would benefit most from your infrastructure—such as fast-growing SMB and mid-market agencies and SaaS companies who rely heavily on outbound campaigns. Here is why: These companies share the same operational pain points your platform solves—quick setup, deliverability, and reliable scaling. You can find similar companies by using Leadsforge, which allows you to find businesses that closely match your current customer profile. Simply upload your customer list or input your ideal customer criteria into Leadsforge to generate lookalike leads.

A great strategy is to find and target followers of your competitors or companies offering similar solutions to Mailforge. Here is why: These followers are already interested in services like yours, making them more likely to be receptive to your outreach. All you need to do is find the LinkedIn company page of a relevant competitor, then share the page link within Leadsforge. Leadsforge will identify and provide their follower information for you.

Divide your prospects by industry, company size, location, and fit with your ICP. For example: agencies & consultancies, SaaS by funding round, companies hiring outbound roles, or those adopting competitor tools in the US and Europe. Here is why: This approach allows more relevant messaging and campaign tailoring, improving outreach results. You can group by triggers (e.g., recent funding) or by pain point.

Key vertical slices to target: B2B sales agencies, fast-growth SaaS companies, consultancies supporting outbound workflows, and any business investing in email automation at scale. Here is why: These groups commonly face the operational challenges your infrastructure solves and are usually open to high-volume cold outreach optimization.