If you’re just getting started with outbound, it’s best to focus on finding companies that resemble your current best customers or your ideal target customers. Leadsforge helps you easily identify and reach similar companies that are most likely to engage and benefit from your offering. Here’s why: Reaching out to peers of your successful clients means you’ll have a clear value proposition and social proof—which increases your chances of starting meaningful conversations. Start by listing your dream clients or top wins, then use Leadsforge to build a list of lookalike prospects to target next.

Targeting the followers of your competitors or adjacent companies is one of the simplest and highest-impact prospecting moves. You can do this without any manual research: just drop your competitor’s LinkedIn company page link and their website into Leadsforge and our platform will handle the rest for you. Here’s why: People following your competitors’ pages are often already interested in solutions like yours—giving you a warm starting point for your outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach by: 1) Industry (e.g., SaaS, digital agencies, consultancies) 2) Company size (small/startup vs. mid-market) 3) Geography (targeting the US, UK, and EU core regions) 4) ICP fit (roles such as Agency Owners, Heads of Outbound, GTM Teams, RevOps) Here’s why: By breaking down your outreach into smaller, well-matched segments, you’ll be able to tailor your copy, increase reply rates, and spot winning combinations faster.

Create vertical slices to test new outreach approaches by job title, agency type, or technology stack. For example, you could focus one campaign on RevOps in SaaS, another on Agency Founders running multi-client email programs, and a third on Growth Marketers specializing in automation tools. Here’s why: Vertical slicing means you can quickly learn which audience responds best—and then double down on those high-performing groups.