Start by targeting companies most similar to your current paying clients or your ideal customer – for Mailforge this is usually teams actively scaling outbound, like digital agencies, growing SaaS sales teams, or revenue operations leads in SMB to mid-market tech companies. Here is why: These lookalike accounts are more likely to see immediate value in rapid domain setup, automated DNS, and bulletproof deliverability, so your pitch will be relevant and your conversion rate will be higher. Use Leadsforge to build these lists quickly – just upload a sample of ideal customer companies or descriptive criteria inside Leadsforge, and let it find similar organizations for you.

To capture high-intent prospects, target followers of your direct competitors and other cold email or sales infrastructure platforms. You only need to provide the competitor company name or LinkedIn page link in Leadsforge. Here is why: These followers are already interested in tools like yours and are receptive to better deliverability or faster setup. Share their LinkedIn company page link in Leadsforge and it will identify these opportunities for you.

Segment by company size, industry, and buyer role. For example: 1) SMB/Startups (10–200 employees): They want a quick fix and low-cost entry. 2) Mid-market/Scale-up (200–2,000): Prioritize deliverability, scaling, and dedicated infra. 3) Agencies/White-label partners: Multi-account management and domain masking take priority. Also consider role-based messaging for decision-makers such as Heads of Sales, Growth, or Agency Owners. Here is why: Tailored messaging for each segment increases engagement and conversion rates, making your outreach much more effective.

Go after verticals that care about email at scale and rapid GTM (e.g., SaaS providers, digital agencies, growth consultancies, B2B marketplaces). Focus your campaigns on pain points unique to their vertical—like launch speed for SaaS or domain masking for agencies.