Here's what Mailforge (part of Salesforge.ai) should do to generate more qualified meetings every month.
Lead generation
Start with companies that most resemble your best or ideal customers—think digital agencies and SaaS businesses that prioritize high-volume cold outreach and care about inbox placement. Leadsforge is perfect for zeroing in on these lookalike prospects.
Here is why
Focusing here ensures early campaign wins because you target those likely to need your product, giving you higher conversion rates. Just provide your criteria to Leadsforge, and it will help you find decision-makers in matching companies.
To find new potential customers, look at the followers of your competitor LinkedIn company pages. Many of them are already interested in cold-email infrastructure solutions and may be ready to switch. To get started, simply share their LinkedIn company page link in Leadsforge, and it will reveal relevant prospects for you.
Refine your search by identifying roles and teams most likely to benefit, such as Heads of Revenue, Founders, and Demand Generation leads, especially in SaaS and agency sectors. Consider geography (US, UK, EU), company size (SMB to mid-market), and funding stage. Leadsforge allows you to set these precise filters for each campaign.
Here is why
Focusing your outreach on your true Ideal Customer Profile means you maximize time, effort, and conversion—speaking directly to people with immediate needs for robust cold-email solutions.
Targeting
Effective segmentation starts by dividing your target audience into logical groups such as: 1) Growth agencies and digital shops, 2) VC-backed SaaS (Seed to Series B), and 3) Bootstrapped SMB SaaS/ecommerce. For each, consider their size, geography, and current cold-email pain points.
Here is why
When your list is segmented, your messaging is more relevant, and outreach is more likely to get responses. Salesforge and Leadsforge together let you effortlessly segment and personalize at scale.
Divide your outreach into verticals such as digital agencies (great for whitelabel/Infraforge), fast-scaling SaaS with recent funding, and bootstrapped SMB SaaS/ecommerce. Each segment will have slightly different priorities—agencies may want white-label and discounted pricing, whereas VC-funded SaaS is likely scaling quickly and sensitive to deliverability and volume.
Here is why
Speaking to each vertical’s needs increases the chance you’ll resonate—Salesforge workflows and AI agents allow you to personalize at each level.
Leverage sales triggers like recent funding, new job postings for sales roles, product launches, migrations, and any news of deliverability hiccups with competitors. Catching prospects right when they’re expanding or experiencing pain increases conversion rates. Leadsforge can help automate tracking these signals, so you reach leads at the best time.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge makes outbound easy for companies of your size/industry by handling large-scale cold-email sequences, automating the tricky parts like AI-driven personalization, reply attribution, and multi-channel outreach. This all-in-one approach saves you hours every week and helps improve conversion rates from day one.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is the smartest shortcut to high-quality leads, syncing directly with your campaigns and letting you discover, research, and enrich contacts fast across any target segment. No more list-building headaches—just set your criteria and get ready-to-email ICP matches, company page followers, or lookalike audiences in minutes.
For best performance and highest inbox placement, set up your outbound with Primeforge for mailbox provisioning (Google and Microsoft mailboxes are industry gold standard for deliverability). Pair it with Mailforge for shared IP sending—super simple to deploy, fast to scale, and cost-effective. If you later need more control or plan to serve VIP clients, Infraforge’s dedicated IP option is available, but Mailforge is the right starting point for most SMB/agency outreach.
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