Start by going after your best customers or those you would consider your ideal audience—such as fast-growing B2B SaaS companies, growth agencies, and RevOps teams running outbound campaigns. Leadsforge makes it easy: find similar prospects by uploading a sample list of your top customers, or defining an ideal profile. Here is why: Focusing on lookalikes of your successful customers increases your chances for higher engagement and more conversions, as you’re targeting people who are likely to get the most value from your offering.

If you want to quickly build a list of relevant prospects, target followers of your direct competitors. All you need to do is provide the company name and website—Leadsforge will handle the rest. Share their LinkedIn company page link in Leadsforge and it will find it for you. Here is why: Followers of competitor pages often match your target buyer profile and are already interested in solutions similar to yours, making them more receptive to your outreach.

Segment your audience by: 1) Industry (SaaS, growth consultancies, sales agencies) 2) Company size (number of employees or clients) 3) Geography (US, UK, DACH, Nordics, Baltics) 4) Buyer role (Head of Growth, RevOps, agency owner). Here is why: Broad segmentation ensures targeted messaging, improves response rates, and lets you prioritize high-impact prospects first.

Focus on high-potential verticals like scaling SaaS startups (Series A–B), agencies running outbound for clients, and mid-market companies needing improved deliverability or email infrastructure. Here is why: Targeting specific slices allows you to customize your messaging and highlight results that matter most to each segment.