Here's what Mailforge.ai (Frank) should do to generate more qualified meetings every month.
Lead generation
Start with your best current customers or the ones you want more of—think about SMB or mid-market B2B SaaS, agencies, or outbound-driven service businesses already having success with Mailforge.
Here is why: These segments already value deliverability and scale, so your outreach will likely have the strongest signal and quickest wins. Use Leadsforge to find similar companies by providing examples of your ideal customers.
Find companies that follow competing email infrastructure or cold outreach platforms (like Lemlist, Instantly, Mailshake, or GMass). You only need to submit their LinkedIn page URL and website to Leadsforge.
Here is why: Competitor page followers have explicitly shown interest in similar solutions, making them highly qualified targets ready for outreach. Share their LinkedIn company page link in Leadsforge and it will find these leads for you.
Nail down your ideal customer profile by team (Heads of Growth, Head of Sales, RevOps, Agency Owners, Founders), company size (10–500 employees), and location (focus on the US, UK, and other English-speaking regions for fastest feedback). You can slice further by identifying who’s running outbound or mentioning deliverability on LinkedIn.
Here is why: The tighter your ICP, the more relevant your messaging and the higher your conversion rates. Leadsforge supports advanced filters, so after you define your ICP, you can send exactly the right specs over for lead generation.
Targeting
Segment your campaign lists by role (e.g., Founder-led vs. Head of Sales/RevOps), company size (1-25 / 26-200 / 201-500), and geography (US, UK, DACH, Nordics). Don’t forget to segment by level of outbound sophistication or current tools (those using HubSpot, Outreach, or similar platforms).
Here is why: Segmentation allows you to craft messages that speak directly to the day-to-day pains of each role and company type, increasing your relevance and reply rate. You can use Salesforge to orchestrate each unique touchpoint.
You can break down outreach verticals by focusing on:
1) B2B SaaS companies running outbound or expanding sales teams
2) Revenue-focused marketing agencies
3) Consulting/service businesses targeting SMBs and mid-market
4) Any company advertising 'struggling with deliverability' or discussing domain reputation online.
Here is why: By slicing campaigns by vertical, you can test which use case resonates most and double down where clients convert fastest.
Good triggers for outreach include recent hiring for sales roles, product launches, new tool integrations, and posts where companies mention struggling with deliverability or scaling outbound emails. Event registrations and active LinkedIn conversations about cold outreach are also great windows.
Here is why: Trigger-based touchpoints catch prospects at relevant moments, making them more likely to engage. Use Salesforge sequenced messaging plus LinkedIn follow-ups for higher engagement right after a trigger event.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge lets you automate complex outbound sequences (email + LinkedIn) and leverages AI personalization, so you send the right message to the right contact at the perfect time.
Here is why: It’s tightly integrated with Mailforge, making setup simple, and helps boost reply rates while keeping your team focused on high-value activity—not manual pipeline management.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge handles the headache of building and verifying your target lists—whether that's creating lookalike audiences, finding competitor followers, or tightly sourcing by ICP.
Here is why: With 100 free credits, you can immediately test a variety of slices without technical setup or a long ramp, letting you move fast and iterate your outbound playbook.
For best performance, pair Primeforge with either Mailforge (shared pool setup, very fast onboarding and confidence in deliverability) or Infraforge (if you’re ready for dedicated/private infrastructure). Use Primeforge's Google and MS365 mailboxes for the inboxes most likely to see engagement from real buyers.
Here is why: Primeforge gets your sending infrastructure up fast with high-trust mailboxes, while Mailforge ensures deliverability at scale. Switch to Infraforge as your needs grow and you require private IPs or custom infrastructure.
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