Start with targeting your best current customers or your ideal imagined customer profile. This usually means looking at successful SaaS startups, digital agencies, or eCommerce companies who value deliverability and rely on outbound for growth. Use Leadsforge to quickly find new prospects that closely resemble your best clients. Here’s why Focusing on lookalikes increases your chance of getting responses, since these prospects are genuinely likely to need your offer. Leadsforge automatically analyzes your top customer attributes and locates similar potential buyers.

Find and reach out to followers of your competitors and similar companies. All you need to do is provide the competitor’s LinkedIn company page or website—Leadsforge will pick up the rest and give you a list of people connected to those pages. Here’s why Followers of competitor pages are often interested in similar solutions and likely to be decision-makers. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Break your prospects into meaningful groups—for example: 1) Agency owners at digital agencies (5–50 employees) 2) SaaS founders at growth startups (10–200 employees) 3) Mid-market sales/RevOps leaders (100–500 employees) 4) By geography: US, UK, DACH, Nordics. 5) By tech stack or outbound activity (like HubSpot users or teams hiring SDRs) Here’s why Segmentation helps you run personalized, relevant campaigns—so each group receives messaging that speaks directly to them.

Within your broad ICP, further segment by industry vertical, company size, and location. Prioritize slices such as: agencies, SaaS/tech, eCommerce, and MarTech vendors; then drill down by region or language for localized outreach. Here’s why Vertical slices allow you to test messaging and hooks on specific audiences, increasing engagement and letting you double down on what works.